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How startup Highland Math aims to improve the data market

…not data itself. The co-op model. CEO and co-founder Dan Scudder, who also helped start and was General Manager of identity resolution provider LiveRamp, noted differences between his company and various other data coops. They offer a data marketplace or provide intelligence about a given sphere, he…


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LiveRamp adds people-based search targeting to IdentityLink

…dealer can go to LiveRamp and onboard their CRM data, and LiveRamp can add the email addresses for the people in that customer data who are also in its database. LiveRamp may be able to identify Gmail addresses for many customers, which can be used for targeting directly. Or LiveRamp might identify…

LiveRamp makes its IdentityLink available for RTB

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and…

How martech vendors jockeyed for position in 2018

…Solutions division — and its name — to global marketing agency holding company the Interpublic Group. This left Acxiom’s identity resolution service LiveRamp as a standalone company. Social community provider Lithium announced in May that it was sunsetting its Klout online reputation service, which…


Related Content: Acxiom

MarTech Today: IdentityLink for TV, knowing your customer & the coming of 5G

…Today, Marketing Land and other places across the web. From MarTech Today: LiveRamp’s IdentityLink expands to a new frontier: Television Mar 5, 2018 by Barry Levine Through its service for matching people’s data sets, LiveRamp wants to help advertisers conquer television’s many platform variations.…

The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more

…QuickTapSurvey will remain a standalone mobile surveys product. HG Data releases new segments The availability of HG Data Audience segments via the LiveRamp IdentityLink Data Store allows B2B advertisers using data from sources such as Facebook, Adobe Marketing Cloud, Twitter and Salesforce DMP to…

Marketers must capitalize on the new wave of email innovation

…my short list of companies that are stretching email in new directions that we couldn’t have anticipated 10 years ago: Monetization/Onboarding: LiveRamp, LiveIntent Interactive messaging: Movable Ink, Liveclicker, Campaign-Genius.com (new player) Machine Learning and Natural Language Processing:…

LiveRamp launches IdentityLink for Publishers

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels.…

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