Site Search by Site Search powered by SLI Systems

Liveramp

Results: 1 - 12 of 113
Sort by: relevance | new-to-old |old-to-new

LiveRamp makes its IdentityLink available for RTB

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and…

How startup Highland Math aims to improve the data market

…not data itself. The co-op model. CEO and co-founder Dan Scudder, who also helped start and was General Manager of identity resolution provider LiveRamp, noted differences between his company and various other data coops. They offer a data marketplace or provide intelligence about a given sphere, he…


Related Content: Oracle

LiveRamp adds people-based search targeting to IdentityLink

…dealer can go to LiveRamp and onboard their CRM data, and LiveRamp can add the email addresses for the people in that customer data who are also in its database. LiveRamp may be able to identify Gmail addresses for many customers, which can be used for targeting directly. Or LiveRamp might identify…

Sponsored Content: LiveRamp

LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that…

LiveRamp launches IdentityLink for Publishers

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels.…

LiveRamp adds third-party data to its cross-channel identity service

…Customer 123. Now, the Acxiom-owned LiveRamp has launched IdentityLink for data owners, which allows third-party data owners to sell their information for integration with these cross-channel profiles. This is the third of five IdentityLink versions that LiveRamp is issuing. The first release in…

LiveRamp’s IdentityLink expands to a new frontier: Television

…and similar use cases, LiveRamp serves as a kind of match-making Switzerland. Comcast would likely prefer to give its golden subscriber list to a neutral party like LiveRamp to match with outside third-party data, instead of directly to the third-party provider. LiveRamp’s match-making is useful in…

Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem

…some offline data previously — including some through another LiveRamp program — the integration with IndentityLink greatly expands the “seamless” availability of offline info, LiveRamp Co-CEO Anneka Gupta told me. From LiveRamp’s point of view, she added, this partnership creates a bigger European…

LiveRamp brings its search targeting to Bing Ads

…year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service. With Google’s…

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

…and its LiveRamp division, an identity resolution service that specializes in matching offline and online data to create person-based profiles for targeting through its IdentityLink service. In May, a report in AdExchanger indicated that Acxiom intended to sell AMS before selling LiveRamp and wasn’t…

Site Search by Site Search powered by SLI Systems