Localization

MarTech Landscape: What Is Local Marketing Automation Software?

…locations. Expanded local marketing expertise. Digital marketing expertise varies widely across local networks of dealers, franchisees and retailers. Many local marketing automation vendors offer strategic services to help clients engage local businesses and make local marketing a more successful…

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

…of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks, on a few radio stations and in local newspapers. The challenge has only grown with the proliferation of entertainment and news options available with cable television, non-terrestrial…

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

…and/or localize branded content for different markets, audiences, partners and geographies. Just over one-third gave themselves high marks, claiming their organizations were “very advanced” or “doing well” with their localization efforts. How effectively do you adapt, modify and/or localize your…

Analog can scale too: What tech developments bring to local (non-ad tech) marketing

…is becoming such a standard go-to for scaling local campaigns that I believe brands are missing out on other less traditional opportunities to connect with local audiences. There are a few brands that have built out well-recognized and scaled local programs with their own internal resources. Red…

Bing launches bots for local businesses

…blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. Related TopicsChannel: Martech: SocialChat & Text Messaging AppsMachine Learning…

Moz Local now provides data from Google My Business

…Insights data with the Professional and Local Premium versions of its Moz Local search. Moz Local manages local business listings for sites, apps and directories that feed local search engine results. The company says it has over 14,000 customers for Moz Local — including Crate & Barrel, Sears,…

Invoca can now dynamically update local branch phone numbers

…US. Ad campaigns, search results or web site calls-to-action direct the user to local phone numbers, based on the viewer’s location. In this case, there is no central call center with an 800 number, but a different local number for each location, with each location responsible for its own revenue,…

Local SEO in 2017 and beyond: managed strategy vs. automation

…SEO, local search marketing, display marketing, social media marketing, content strategy, website design & development, web analytics management and more. Since 1999, Location3 has evolved into a full service digital marketing agency that delivers enterprise-level strategy with local market…

How to hack a technology stack for local presence management

…back into the local ecosystem, and available for your brand to absorb and filter back through your digital location data hub. This data can be used to provide actionable analytics for benchmarking performance, retargeting customers and ultimately, retaining and discovering local customers. About…

ZypMedia teams with Telaria to bring OTT inventory to local advertisers

…opportunities for local advertisers,” said Ramandeep Ahuja, co-founder and CTO at ZypMedia. “This partnership bolsters our ability to connect local businesses with local audiences that are consuming more and more OTT content.” Ahuja said the move should also stimulate local demand from Telaria’s…

SweetIQ ‘Next Gen Listings Network’ emphasizes selective syndication and offline actions in local SEO offering

Enterprise local marketing platform SweetIQ says it’s taking a smarter approach to local listings distribution. The company is “emphasizing smart, perfect data on channels that matter, over the traditional bigger is better approach to listings.” The company’s recent “Next Gen Listings Network”…

Google reignites TV ad efforts with access to local & national spots via DoubleClick

…from WideOrbit, clypd and Google Fiber, the company’s own high-speed internet service. Google Fiber offers access to addressable local inventory on cable networks; WideOrbit from local affiliates; and clypd from national broadcast and cable networks. “By adding traditional TV buying into DoubleClick…