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MarTech Landscape: What Is Local Marketing Automation Software?

…locations. Expanded local marketing expertise. Digital marketing expertise varies widely across local networks of dealers, franchisees and retailers. Many local marketing automation vendors offer strategic services to help clients engage local businesses and make local marketing a more successful…

Bing launches bots for local businesses

…blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. Related TopicsChannel: Martech: SocialChat & Text Messaging AppsMachine Learning…

Moz Local now provides data from Google My Business

…Insights data with the Professional and Local Premium versions of its Moz Local search. Moz Local manages local business listings for sites, apps and directories that feed local search engine results. The company says it has over 14,000 customers for Moz Local — including Crate & Barrel, Sears,…

Invoca can now dynamically update local branch phone numbers

…US. Ad campaigns, search results or web site calls-to-action direct the user to local phone numbers, based on the viewer’s location. In this case, there is no central call center with an 800 number, but a different local number for each location, with each location responsible for its own revenue,…

Local SEO in 2017 and beyond: managed strategy vs. automation

…SEO, local search marketing, display marketing, social media marketing, content strategy, website design & development, web analytics management and more. Since 1999, Location3 has evolved into a full service digital marketing agency that delivers enterprise-level strategy with local market…

How to hack a technology stack for local presence management

…back into the local ecosystem, and available for your brand to absorb and filter back through your digital location data hub. This data can be used to provide actionable analytics for benchmarking performance, retargeting customers and ultimately, retaining and discovering local customers. About…

ZypMedia teams with Telaria to bring OTT inventory to local advertisers

…opportunities for local advertisers,” said Ramandeep Ahuja, co-founder and CTO at ZypMedia. “This partnership bolsters our ability to connect local businesses with local audiences that are consuming more and more OTT content.” Ahuja said the move should also stimulate local demand from Telaria’s…

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