…and/or localize branded content for different markets, audiences, partners and geographies. Just over one-third gave themselves high marks, claiming their organizations were “very advanced” or “doing well” with their localization efforts. How effectively do you adapt, modify and/or localize your…
…locations. Expanded local marketing expertise. Digital marketing expertise varies widely across local networks of dealers, franchisees and retailers. Many local marketing automation vendors offer strategic services to help clients engage local businesses and make local marketing a more successful…
…blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. Related TopicsChannel: Martech: SocialChat & Text Messaging AppsMachine Learning…
…Insights data with the Professional and Local Premium versions of its Moz Local search. Moz Local manages local business listings for sites, apps and directories that feed local search engine results. The company says it has over 14,000 customers for Moz Local — including Crate & Barrel, Sears,…
…US. Ad campaigns, search results or web site calls-to-action direct the user to local phone numbers, based on the viewer’s location. In this case, there is no central call center with an 800 number, but a different local number for each location, with each location responsible for its own revenue,…
…SEO, local search marketing, display marketing, social media marketing, content strategy, website design & development, web analytics management and more. Since 1999, Location3 has evolved into a full service digital marketing agency that delivers enterprise-level strategy with local market…
…back into the local ecosystem, and available for your brand to absorb and filter back through your digital location data hub. This data can be used to provide actionable analytics for benchmarking performance, retargeting customers and ultimately, retaining and discovering local customers. About…
…opportunities for local advertisers,” said Ramandeep Ahuja, co-founder and CTO at ZypMedia. “This partnership bolsters our ability to connect local businesses with local audiences that are consuming more and more OTT content.” Ahuja said the move should also stimulate local demand from Telaria’s…
…is becoming such a standard go-to for scaling local campaigns that I believe brands are missing out on other less traditional opportunities to connect with local audiences. There are a few brands that have built out well-recognized and scaled local programs with their own internal resources. Red…
Enterprise local marketing platform SweetIQ says it’s taking a smarter approach to local listings distribution. The company is “emphasizing smart, perfect data on channels that matter, over the traditional bigger is better approach to listings.” The company’s recent “Next Gen Listings Network”…
…from WideOrbit, clypd and Google Fiber, the company’s own high-speed internet service. Google Fiber offers access to addressable local inventory on cable networks; WideOrbit from local affiliates; and clypd from national broadcast and cable networks. “By adding traditional TV buying into DoubleClick…
…that have been pegged with a specified hashtag. Local SEO For WordPress Websites Jan 22, 2016 by Marcus Miller Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS. From Around The Web: 3…