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Location Based Marketing

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CMOs must dig deeper on attribution

…aligned sales and marketing departments see 36% higher customer retention and 38% higher sales win rates. Marketers need to understand which content and campaigns are driving the best results and leading to sales. Who better to ask than sales themselves? Measure success based on business outcomes.…

Location data beyond the marketing department: A look at 3 use cases

More and more marketers are using mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile advertising, according to eMarketer. In the near future, mobile location data will saturate media buying and attribution reporting in the…

Marketers can now employ Watson in any cloud or location

…powering marketing portals and more. Now, Watson can be integrated on-site or in private clouds, which may speed up processes and allow for better security of user data. This is one more step in the march of advanced artificial intelligence to become a standard feature of every part of a marketer’s

Geofeedia Launches Updated Location Monitoring Platform & iOS App

…only way to easily empower users with geo-tagged real-time social media data on the go.” About The Author Martin Beck Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015. Related TopicsChannel: Martech: SocialMobile Marketing & MartechSocial Media Marketing

Using mobile location data to improve bank marketing results: A how-to guide

…various vertical markets are moving beyond just collecting and storing location data, utilizing it to create behavioral trajectories that can enhance customer relationships and marketing effectiveness. Vertical one: The bank marketer There is little doubt that bank marketers view the mobile channel…

Location ad platform xAd rebrands as GroundTruth, expands beyond advertising

…store visits. It was just acquired by Snapchat parent Snap for between $125 and $200 million. Location intelligence is rapidly becoming a must-have tool for real-world behavioral insights for brands, marketers and analysts around audience targeting, offline attribution and now a broad array of uses…

Why your media decisions matter for campaign location attribution

Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that means the location data industry desperately needs more standardization and transparency to inspire that trust. For that to happen,…

How location data accuracy leads to stronger personalization

…34 percent of marketers cited inaccurate location data as a key marketing challenge. With this, below are various data sources — and their related challenges — when it comes to defining location and ways in which marketers can ensure precise data and better-performing marketing initiatives. 1. IP…

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