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Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizible

Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring…

BIMI launches to add trusted logos to emails

…Domain Name System (DNS) records, such as the URL of the logo file. The file in this pilot is a graphical image of a logo, but it could be any media file — video, animation — if the ISP and email provider would support that. The BIMI logo is displayed in a space controlled by the email service…

Salesforce’s Social Studio can now see

…containing 2 million kinds of logos, 60 types of scenes (such as beaches or airports), 200 types of foods (e.g., cheeseburger) and a thousand objects. Begg said support for additional social platforms will be added, and searches can be conducted for combos, like logos in airports. A brand that has…

Influencers vs. thought leaders and the rise of image analytics

…the practice of logo tracking for a while, but the technology is finally catching up to expectations. Unlike keyword and conversational tracking, logos and images may appear within social posts that make no mention of the brand, logo, sponsorship or endorsement. Innumerable logos that appear in…

Crimson Hexagon boosts its visual recognition of social pics

…analysis of faces, scenes, objects and activities, as well as logos. Previously, Crimson only offered recognition of logos in images, which the company says is where most of its major competitors still are. Some competitors do logo analysis, senior vice president of product Errol Apostolopoulos…

It’s time to change up your martech stack graphic

…relying on tech portfolios more and more to deliver results. Our credibility is at stake. How did we get here? When I ask B2B marketers how the logo stack graphic became so important, most don’t have a rational answer. It became a “thing” to show off your stack. One theory is that it’s symbolic…


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Marketo announces new entry-level certification for marketers

Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What it is. The entry-level certification is intended to show that the recipient has a basic understanding of marketing automation, general marketing concepts and…

What is brand marketing?

…widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the hope the…

Scott Brinker unveils his most populous Marketing Technology Landscape yet

…toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms. Brinker, the lead author of this annual exercise,…

Markerly offers white-labeled influencer network

…influencer network for brands and agencies. Through this “build-your-own-network” feature, a brand or agency can customize the screens with its logo and look and feel, receive its own URL and maintain control and ownership of its own data. There is also full control over communications, pricing,…

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