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Salesforce to acquire data analytics platform Tableau

…CEO of Tableau. Why we should care The analytics industry is hot right now — recent acquisitions like this and last’s weeks deal between Google and Looker are direct indicators that we’re asking for more data. As marketers, we’ve been asking for this for a long time. Digital marketers often struggle…

The case for a cloud-enabled business advisor

…developed highly effective tools democratizing data access and analysis. Creating the cloud-enabled data warehouse The following graphic from a Looker and RJ Metrics presentation illustrates several technical challenges of data integration common to all cloud data warehousing projects: Web traffic,…

Segment adds more data sources besides apps and sites to its hub

…warehouse service, where it can be queried and visualized in out-of-the-box reports by tools from business intelligence providers Chartio, Mode, Looker, Zendesk’s Bime or Periscope Data. For instance, a business might better understand the relationship between an online customer support conversation…

Braze launches an app ecosystem with more than 45 integrations

…capabilities, but a key enhancement is the addition of data flows in and out of the Braze platform. Data feeding business intelligence providers like Looker, for instance, flows out of Braze, while attribution, location data, loyalty program and similar customer data flow in. Braze is now a hub of…

A DIY marketing data warehouse recipe

…tour of Fivetran. Below is a recipe for getting going with your own data warehouse to start building powerful business dashboards with tools like Looker. Ingredients: Amazon Web Services RDS — free for the first 12 months (certain restrictions apply, see the RDS pricing page). Setup a trial account…

Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

…What has been missing, he said, “is an advanced system to bring this together,” to provide the “brains.” Infer points to business intelligence firm Looker, which has used the new platform to trigger Salesforce alerts for specific prospects. Document productivity company Nitro employed it to sync up…

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