Looker

Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics

…platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud. “Google Cloud is being used by many of the leading organizations in the world for analytics and decision-making. The combination of Google Cloud and Looker will…

Salesforce to acquire data analytics platform Tableau

…CEO of Tableau. Why we should care The analytics industry is hot right now — recent acquisitions like this and last’s weeks deal between Google and Looker are direct indicators that we’re asking for more data. As marketers, we’ve been asking for this for a long time. Digital marketers often struggle…

Customer data platform Segment adds Looker Source to define audiences from multiple tools

…intelligence provider Looker have announced a new product called Looker Source. It allows a brand to employ user behavior in various tools that connect to the Segment ecosystem, in order to drive actions in the other tools. Segment CEO and co-founder Peter Reinhardt told me that Looker Source can…

The MarTech Minute: Freshworks unveils Freddy, Unacast taps into new insights, Looker 6 released

…like desk phones, voicemail, fax machines and overhead paging systems. Looker releases updates to its platform Looker 6 is designed to flex and scale as needs for information change and expand. It builds on Looker’s BI application and adds stronger enterprise-class features, tools and…

MarTech Today: Facebook updates Messenger chatbots, Segment adds Looker Source & 5 chatbots for analyzing ad campaigns

…since the arrival of the internet. Huge changes are underway, as technology becomes an integral part of […] Customer data platform Segment adds Looker Source to define audiences from multiple tools Jul 27, 2017 by Barry Levine Essentially, says the Segment CEO, the data switchboard is growing “a…

MarTech Today: Realeyes’ new Attention Metric, Freshworks launches ‘omnibot’ AI engine & attackers took data from 29 million Facebook users

…a lack of attention, such as yawning, blinking and eye movements. The MarTech Minute: Freshworks unveils Freddy, Unacast taps into new insights, Looker 6 released Oct 12, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have…

The case for a cloud-enabled business advisor

…developed highly effective tools democratizing data access and analysis. Creating the cloud-enabled data warehouse The following graphic from a Looker and RJ Metrics presentation illustrates several technical challenges of data integration common to all cloud data warehousing projects: Web traffic,…

Segment adds more data sources besides apps and sites to its hub

…warehouse service, where it can be queried and visualized in out-of-the-box reports by tools from business intelligence providers Chartio, Mode, Looker, Zendesk’s Bime or Periscope Data. For instance, a business might better understand the relationship between an online customer support conversation…

Braze launches an app ecosystem with more than 45 integrations

…capabilities, but a key enhancement is the addition of data flows in and out of the Braze platform. Data feeding business intelligence providers like Looker, for instance, flows out of Braze, while attribution, location data, loyalty program and similar customer data flow in. Braze is now a hub of…

A DIY marketing data warehouse recipe

…tour of Fivetran. Below is a recipe for getting going with your own data warehouse to start building powerful business dashboards with tools like Looker. Ingredients: Amazon Web Services RDS — free for the first 12 months (certain restrictions apply, see the RDS pricing page). Setup a trial account…

Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

…What has been missing, he said, “is an advanced system to bring this together,” to provide the “brains.” Infer points to business intelligence firm Looker, which has used the new platform to trigger Salesforce alerts for specific prospects. Document productivity company Nitro employed it to sync up…