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Are You Committing The 7 Sins Of Martech?

…fully deployed, it wasn’t worth the hassle of ripping out that code in favor of new vendors. Using tag management, marketers can add, edit or remove almost any solution via an intuitive web interface, without resulting to software coding. (Disclosure: my employer offers tag management technology.)…

Low-code blockchain platform announced at Salesforce TrailheaDX 2019

Salesforce announced Salesforce Blockchain at its annual TrailheaDX developer conference last week. The low-code platform, built on the opensource Hyperledger Sawtooth platform, seeks to allow Salesforce CRM users to securely share distributed data sets among partners and third parties through a…

Digital transformation fueled Salesforce’s record quarter

The global adoption of digital technologies is transforming how consumers and businesses operate interact drastically. While CXOs continue to embrace — and implement — the concept of digital transformation, technology vendors like global CRM Salesforce continue to dominate the marketplace. Earlier…

Scott Brinker lays out vision for Second Golden Age of MarTech

From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends…

WP Engine announces Flywheel acquisition, HubSpot partnership

WP Engine, a WordPress digital experience platform, has announced a deal to acquire competitor Flywheel, while also launching a new partnership with HubSpot. Both announcements bring together technologies that seek to create better experiences for marketing and sales users within the WordPress…

New Salesforce tools let marketers create mobile apps without developers

Salesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to create and publish mobile apps for iOS and Android devices on its Lightning Platform and for its Community Cloud. The new Lightning Platform Mobile offers three tools…

How much martech should PPC marketers actually use?

…of their marketing budget to agencies. With all these different benchmarks, the question remains: how much should you spend on technology? On the low side, just looking at the individual apps people log in to, at least 2 to 5 percent of their salaries, up to 10 percent using Avinash Kaushik’s 10…

Build a solid foundation for your martech in 2019. Here’s how

Resistance is futile — CMOs are going all-in on martech. Organizations are now spending 29 percent of the total marketing expense budget on technology, up from 22 percent just a year earlier. Proving the value of these investments has been a top priority. Three-quarters of marketers identify time…

Header bidding: The biggest trends for 2018

…next tier down who is more than happy to pay a higher price, but they never get the chance, because someone in Tier 1 or Tier 2 already offered a low price and had it accepted. With header bidding, on the other hand, everyone bids at once — which can quickly push the price up much higher, bringing…

The effect of Moore’s Law on behavioral marketing

…access to sophisticated analytics packages costing thousands of dollars a month. Not me. I was spending about a quarter of my time evolving the code I wrote. I eventually released it to SourceForge as Open Source Online Marketing, or OSOM. Then, in 2005, Google launched Google Analytics. Overnight,…

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