Loyalty

More than 75 percent of retail passes in Apple Wallet are the result of peer sharing

…brand marketer channels. Source: Urban Airship Between coupons and loyalty cards, mobile coupons are more popular and more shared, as one might expect. The aggregate composition of Apple Wallet passes is 60 percent loyalty cards, 40 coupons. Overall sharing rates varied by brand, with “the…

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A billion reasons why loyalty marketers need customer identity

…Brand Loyalty Report for 2017, 81 percent of consumers say being a loyalty member makes them more likely to do business with a company, and 73 percent are more likely to recommend brands with compelling loyalty programs. However, this same study also reveals that only 22 percent of loyalty members…

Don’t sacrifice marketing fundamentals for the sake of being first

…stores don’t weigh down the brand in the coming years. Loyalty marketing lifts everyone There are a lot of misconceptions about loyalty. Many marketers falsely think of it as a technology that churns out points. It’s not. Loyalty is all about data marketing and actively engaging customers…

Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

…Annual Meeting, 2015 To make customer loyalty programs work, however, you need quality omni-channel data. Starbucks stands out for its ability to use data to enhance customers’ experiences and build emotional resonance with its global brand. Its loyalty program places an emphasis on personal…

DigitalBits launches open-source blockchain-based marketplace for loyalty points

…trading loyalty points or rewards or transferring them to other individuals. According to loyalty research firm Colloquy, about $48 billion worth of loyalty points and rewards are awarded every year in the US, but about a third are never redeemed. Many consumers give up managing their loyalty…

Oracle adds clouds for analytics, segmentation and loyalty

…and to reveal previously unknown sub-segments. Finally, the new Oracle Loyalty Cloud builds on the company’s previous capabilities, which have mostly been on-premise. New functions include the ability to quickly deploy loyalty programs. Here’s a sample screen: About The Author Barry Levine Barry…

An expert on loyalty programs has a warning for blockchain startups

…between the loyalty programs offered by brands. In most cases, brands would have to participate in the marketplace, supposedly because it makes their rewards more valuable. Many loyalty points reportedly go unredeemed. But, says one loyalty program expert, such universal loyalty currencies are…

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Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay

…allows loyalty information to be sent across Apple Pay with the same tap as payment. The loyalty actions are also offered when the user employs Apple Pay on the web or through an app. When a loyalty card member taps the iPhone at a physical checkout counter, the Urban Airship-managed loyalty card…

Loyalty a key tool to drive retailer app adoption, says Belly

…loyalty. The company, which has historically focused on the SMB market, is today releasing its new cloud-based loyalty and CRM platform for enterprise retailers, Blue. I spoke yesterday with Logan LaHive, Founder and CEO at Belly. LaHive characterized Blue as a “Configurable enterprise loyalty…

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Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs

…mean the difference between success and failure. Loyalty data as a driver Loyalty programs can be robust sources of customer information and are particularly suited for collecting data at the top of the sales funnel. It is a mistake to view loyalty and promotion programs as simply a vehicle for…

Related Content: Customer Loyalty

Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers

…stores but without encouraging your product loyalty. A startup named OurCart — backed by audience research firm Nielsen’s Israel-based Innovate incubator — is out with a new app that seeks to mine that data, while incentivizing shoppers for brand loyalty. Called Snapstar and currently available only…

MarTech Today: Swrve’s integration with Oracle, Urban Airship offers loyalty rewards with Apple Pay & more

…campaigns based on app activity. Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay Feb 24, 2017 by Barry Levine This allows a user to update loyalty rewards with the same tap to pay, or to sign up with a second tap. Making emotional connections in…