…digital technology to build cognitive empathy. Iyer pointed to a number of studies that show emotions are the number one factor in determining loyalty. Understanding and responding to emotions as users come into contact with your brand can dramatically change outcomes. Companies such as Humana and…
…mean the difference between success and failure. Loyalty data as a driver Loyalty programs can be robust sources of customer information and are particularly suited for collecting data at the top of the sales funnel. It is a mistake to view loyalty and promotion programs as simply a vehicle for…
…customers in exchange for their loyalty. To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named Sweet has been deploying this vision since January. The company says it is the “first tokenized loyalty platform to actually hit…
…virtues and entice millennials to align their loyalty with a specific brand. Because millennials are more socially connected than previous generations, brand alignment goes far beyond short-term revenues. Getting millennials to promote brand loyalty on their own social networks is often the most…
…trading loyalty points or rewards or transferring them to other individuals. According to loyalty research firm Colloquy, about $48 billion worth of loyalty points and rewards are awarded every year in the US, but about a third are never redeemed. Many consumers give up managing their loyalty…
…Brand Loyalty Report for 2017, 81 percent of consumers say being a loyalty member makes them more likely to do business with a company, and 73 percent are more likely to recommend brands with compelling loyalty programs. However, this same study also reveals that only 22 percent of loyalty members…
…listening. But, beyond detecting anomalies, the platforms don’t generally offer many options for acting on the data. The report indicates that loyalty to given vendors is mostly driven by vendors’ account management, such as strategic guidance and professional services for specific customer needs.…
The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands…
…Annual Meeting, 2015 To make customer loyalty programs work, however, you need quality omni-channel data. Starbucks stands out for its ability to use data to enhance customers’ experiences and build emotional resonance with its global brand. Its loyalty program places an emphasis on personal…
…tailored to individuals. And this will obviously impact a wide range of marketing activities, from persuasive content to offers and promotions to loyalty program interactions. Leveraging data in real time But perhaps the most impactful AI-related development will be the automation of marketing. Not…
…and to reveal previously unknown sub-segments. Finally, the new Oracle Loyalty Cloud builds on the company’s previous capabilities, which have mostly been on-premise. New functions include the ability to quickly deploy loyalty programs. Here’s a sample screen: Opinions expressed in this article are…
…between the loyalty programs offered by brands. In most cases, brands would have to participate in the marketplace, supposedly because it makes their rewards more valuable. Many loyalty points reportedly go unredeemed. But, says one loyalty program expert, such universal loyalty currencies are…