Loyalty

Marketing to millennials: It’s about loyalty and personalization

…virtues and entice millennials to align their loyalty with a specific brand. Because millennials are more socially connected than previous generations, brand alignment goes far beyond short-term revenues. Getting millennials to promote brand loyalty on their own social networks is often the most…

Tokenized loyalty platform Sweet offers Sugar tokens to energize fans

…customers in exchange for their loyalty. To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named Sweet has been deploying this vision since January. The company says it is the “first tokenized loyalty platform to actually hit…

DigitalBits launches open-source blockchain-based marketplace for loyalty points

…trading loyalty points or rewards or transferring them to other individuals. According to loyalty research firm Colloquy, about $48 billion worth of loyalty points and rewards are awarded every year in the US, but about a third are never redeemed. Many consumers give up managing their loyalty…

Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs

…mean the difference between success and failure. Loyalty data as a driver Loyalty programs can be robust sources of customer information and are particularly suited for collecting data at the top of the sales funnel. It is a mistake to view loyalty and promotion programs as simply a vehicle for…

A billion reasons why loyalty marketers need customer identity

…Brand Loyalty Report for 2017, 81 percent of consumers say being a loyalty member makes them more likely to do business with a company, and 73 percent are more likely to recommend brands with compelling loyalty programs. However, this same study also reveals that only 22 percent of loyalty members…

The newest Forrester Wave on social listening platforms expresses disappointment in the category

…listening. But, beyond detecting anomalies, the platforms don’t generally offer many options for acting on the data. The report indicates that loyalty to given vendors is mostly driven by vendors’ account management, such as strategic guidance and professional services for specific customer needs.…

Digitas report: Brand loyalty is at risk with voice-based purchases

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands…

Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

…Annual Meeting, 2015 To make customer loyalty programs work, however, you need quality omni-channel data. Starbucks stands out for its ability to use data to enhance customers’ experiences and build emotional resonance with its global brand. Its loyalty program places an emphasis on personal…

Better personalization: The intersection of AI, automation and marketing

…tailored to individuals. And this will obviously impact a wide range of marketing activities, from persuasive content to offers and promotions to loyalty program interactions. Leveraging data in real time But perhaps the most impactful AI-related development will be the automation of marketing. Not…

Loyalty a key tool to drive retailer app adoption, says Belly

…loyalty. The company, which has historically focused on the SMB market, is today releasing its new cloud-based loyalty and CRM platform for enterprise retailers, Blue. I spoke yesterday with Logan LaHive, Founder and CEO at Belly. LaHive characterized Blue as a “Configurable enterprise loyalty…

More than 75 percent of retail passes in Apple Wallet are the result of peer sharing

…brand marketer channels. Source: Urban Airship Between coupons and loyalty cards, mobile coupons are more popular and more shared, as one might expect. The aggregate composition of Apple Wallet passes is 60 percent loyalty cards, 40 coupons. Overall sharing rates varied by brand, with “the…

Don’t sacrifice marketing fundamentals for the sake of being first

…stores don’t weigh down the brand in the coming years. Loyalty marketing lifts everyone There are a lot of misconceptions about loyalty. Many marketers falsely think of it as a technology that churns out points. It’s not. Loyalty is all about data marketing and actively engaging customers…