Loyalty

More than 75 percent of retail passes in Apple Wallet are the result of peer sharing

…brand marketer channels. Source: Urban Airship Between coupons and loyalty cards, mobile coupons are more popular and more shared, as one might expect. The aggregate composition of Apple Wallet passes is 60 percent loyalty cards, 40 coupons. Overall sharing rates varied by brand, with “the…

A billion reasons why loyalty marketers need customer identity

…Brand Loyalty Report for 2017, 81 percent of consumers say being a loyalty member makes them more likely to do business with a company, and 73 percent are more likely to recommend brands with compelling loyalty programs. However, this same study also reveals that only 22 percent of loyalty members…

Loyalty a key tool to drive retailer app adoption, says Belly

…loyalty. The company, which has historically focused on the SMB market, is today releasing its new cloud-based loyalty and CRM platform for enterprise retailers, Blue. I spoke yesterday with Logan LaHive, Founder and CEO at Belly. LaHive characterized Blue as a “Configurable enterprise loyalty…

Related Content: Greg Sterling

DigitalBits launches open-source blockchain-based marketplace for loyalty points

…trading loyalty points or rewards or transferring them to other individuals. According to loyalty research firm Colloquy, about $48 billion worth of loyalty points and rewards are awarded every year in the US, but about a third are never redeemed. Many consumers give up managing their loyalty…

Oracle adds clouds for analytics, segmentation and loyalty

…and to reveal previously unknown sub-segments. Finally, the new Oracle Loyalty Cloud builds on the company’s previous capabilities, which have mostly been on-premise. New functions include the ability to quickly deploy loyalty programs. Here’s a sample screen: About The Author Barry Levine Barry…

An expert on loyalty programs has a warning for blockchain startups

…between the loyalty programs offered by brands. In most cases, brands would have to participate in the marketplace, supposedly because it makes their rewards more valuable. Many loyalty points reportedly go unredeemed. But, says one loyalty program expert, such universal loyalty currencies are…

Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay

…allows loyalty information to be sent across Apple Pay with the same tap as payment. The loyalty actions are also offered when the user employs Apple Pay on the web or through an app. When a loyalty card member taps the iPhone at a physical checkout counter, the Urban Airship-managed loyalty card…

Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers

…stores but without encouraging your product loyalty. A startup named OurCart — backed by audience research firm Nielsen’s Israel-based Innovate incubator — is out with a new app that seeks to mine that data, while incentivizing shoppers for brand loyalty. Called Snapstar and currently available only…

MarTech Today: Swrve’s integration with Oracle, Urban Airship offers loyalty rewards with Apple Pay & more

…campaigns based on app activity. Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay Feb 24, 2017 by Barry Levine This allows a user to update loyalty rewards with the same tap to pay, or to sign up with a second tap. Making emotional connections in…

MarTech Today: DigitalBits’ marketplace for loyalty points, Salesforce/Deloitte Digital’s report on customer experience in retail & AI’s impact on marketing agencies

…the web. From MarTech Today: DigitalBits launches open-source blockchain-based marketplace for loyalty points Mar 19, 2018 by Barry Levine It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or traded. New report: Correlation…

MarTech Today: YouTube ends third-party ad serving in EU, how GDPR may drive blockchain for content & a warning for blockchain-based loyalty exchanges

…the digital economy, in keeping with the spirit of GDPR. An expert on loyalty programs has a warning for blockchain startups Apr 13, 2018 by Barry Levine If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of…

Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases

…of Congress trying to determine how Facebook is managing user data, a new report from The Intercept claims the company is currently promoting a “Loyalty Prediction” ad service tool that lets advertisers target users based on predicted behaviors versus past actions. Facebook’s predictive ad service…