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Loyalty

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Why brands must take a people-first approach to martech

…digital technology to build cognitive empathy. Iyer pointed to a number of studies that show emotions are the number one factor in determining loyalty. Understanding and responding to emotions as users come into contact with your brand can dramatically change outcomes. Companies such as Humana and…

Tokenized loyalty platform Sweet offers Sugar tokens to energize fans

…customers in exchange for their loyalty. To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named Sweet has been deploying this vision since January. The company says it is the “first tokenized loyalty platform to actually hit…

Marketing to millennials: It’s about loyalty and personalization

…virtues and entice millennials to align their loyalty with a specific brand. Because millennials are more socially connected than previous generations, brand alignment goes far beyond short-term revenues. Getting millennials to promote brand loyalty on their own social networks is often the most…

A billion reasons why loyalty marketers need customer identity

…Brand Loyalty Report for 2017, 81 percent of consumers say being a loyalty member makes them more likely to do business with a company, and 73 percent are more likely to recommend brands with compelling loyalty programs. However, this same study also reveals that only 22 percent of loyalty members…

Digitas report: Brand loyalty is at risk with voice-based purchases

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands…

Better personalization: The intersection of AI, automation and marketing

…tailored to individuals. And this will obviously impact a wide range of marketing activities, from persuasive content to offers and promotions to loyalty program interactions. Leveraging data in real time But perhaps the most impactful AI-related development will be the automation of marketing. Not…


Related Content: Merkle

Oracle adds clouds for analytics, segmentation and loyalty

…and to reveal previously unknown sub-segments. Finally, the new Oracle Loyalty Cloud builds on the company’s previous capabilities, which have mostly been on-premise. New functions include the ability to quickly deploy loyalty programs. Here’s a sample screen: Opinions expressed in this article are…

An expert on loyalty programs has a warning for blockchain startups

…between the loyalty programs offered by brands. In most cases, brands would have to participate in the marketplace, supposedly because it makes their rewards more valuable. Many loyalty points reportedly go unredeemed. But, says one loyalty program expert, such universal loyalty currencies are…

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