Loyalty

Why brands must take a people-first approach to martech

…digital technology to build cognitive empathy. Iyer pointed to a number of studies that show emotions are the number one factor in determining loyalty. Understanding and responding to emotions as users come into contact with your brand can dramatically change outcomes. Companies such as Humana and…

Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs

…mean the difference between success and failure. Loyalty data as a driver Loyalty programs can be robust sources of customer information and are particularly suited for collecting data at the top of the sales funnel. It is a mistake to view loyalty and promotion programs as simply a vehicle for…

Tokenized loyalty platform Sweet offers Sugar tokens to energize fans

…customers in exchange for their loyalty. To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named Sweet has been deploying this vision since January. The company says it is the “first tokenized loyalty platform to actually hit…

Marketing to millennials: It’s about loyalty and personalization

…virtues and entice millennials to align their loyalty with a specific brand. Because millennials are more socially connected than previous generations, brand alignment goes far beyond short-term revenues. Getting millennials to promote brand loyalty on their own social networks is often the most…

DigitalBits launches open-source blockchain-based marketplace for loyalty points

…trading loyalty points or rewards or transferring them to other individuals. According to loyalty research firm Colloquy, about $48 billion worth of loyalty points and rewards are awarded every year in the US, but about a third are never redeemed. Many consumers give up managing their loyalty…

A billion reasons why loyalty marketers need customer identity

…Brand Loyalty Report for 2017, 81 percent of consumers say being a loyalty member makes them more likely to do business with a company, and 73 percent are more likely to recommend brands with compelling loyalty programs. However, this same study also reveals that only 22 percent of loyalty members…

The newest Forrester Wave on social listening platforms expresses disappointment in the category

…listening. But, beyond detecting anomalies, the platforms don’t generally offer many options for acting on the data. The report indicates that loyalty to given vendors is mostly driven by vendors’ account management, such as strategic guidance and professional services for specific customer needs.…

Digitas report: Brand loyalty is at risk with voice-based purchases

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands…

Oracle adds clouds for analytics, segmentation and loyalty

…and to reveal previously unknown sub-segments. Finally, the new Oracle Loyalty Cloud builds on the company’s previous capabilities, which have mostly been on-premise. New functions include the ability to quickly deploy loyalty programs. Here’s a sample screen: Opinions expressed in this article are…

An expert on loyalty programs has a warning for blockchain startups

…between the loyalty programs offered by brands. In most cases, brands would have to participate in the marketplace, supposedly because it makes their rewards more valuable. Many loyalty points reportedly go unredeemed. But, says one loyalty program expert, such universal loyalty currencies are…

Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay

…allows loyalty information to be sent across Apple Pay with the same tap as payment. The loyalty actions are also offered when the user employs Apple Pay on the web or through an app. When a loyalty card member taps the iPhone at a physical checkout counter, the Urban Airship-managed loyalty card…

Loyalty a key tool to drive retailer app adoption, says Belly

…loyalty. The company, which has historically focused on the SMB market, is today releasing its new cloud-based loyalty and CRM platform for enterprise retailers, Blue. I spoke yesterday with Logan LaHive, Founder and CEO at Belly. LaHive characterized Blue as a “Configurable enterprise loyalty…