Site Search by Site Search powered by SLI Systems

Lucidity

Results: 1 - 9 of 9
Sort by: relevance | new-to-old |old-to-new

LiveRamp adds outside quality scoring to its third-party data marketplace

…buyers in the IdentityLink Data Store, a marketplace for third-party data from external providers. The first partner is Lucid, a survey vendor that will offer a Lucid Data Score based on results from comparing testing audience segments to panel-based surveys. A provider that offers its third-party…

IAB Tech Labs launches blockchain-analysis pilot program

…So far, projects have been identified from Kochava Labs, FusionSeven, MetaX and Lucidity. Each includes a variety of ad tech participants, including advertisers, agencies, DSPs, publishers and exchanges. The Lucidity “Layer 2” pilot, for instance, is looking to verify impressions and track the…

How could Facebook’s use of blockchain affect marketing and advertising?

…said, “you are not incentivized to take the risk of making any substantial changes to your business model.” But Sam Kim, CEO and co-founder of Lucidity, is more optimistic. His company uses smart contracts to provide ad data transparency, and he thinks Facebook has an opportunity to become “the…

Startup Wizer releases AI-based marketing survey platform

…results and feedback from the business. The questionnaire is then made available to an online panel of paid respondents via the UK-based firm Lucid. Answers are collected and analyzed, and a report is generated. At key steps, a human market researcher reviews the generated material. The whole…

Site Search by Site Search powered by SLI Systems