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Machine learning is marketing’s future

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might…

Machine learning comes to call analytics

The term “AI” is everywhere these days. And it’s often difficult to separate the marcomm from the actual martech. Invoca CEO Gregg Johnson assures me that the company’s new Invoca Signal AI is the latter. He says that the company is bringing machine learning to call analysis for deeper customer…

Could machine learning solve attribution challenges?

Source: CaliberMind B2B Customer Data Platform If your digital marketing team struggles with attribution, you’re not alone. Nielsen reports that only one out of every four marketers can confidently attribute revenue to their digital efforts. But does that surprise you? Probably not — attribution is…

Live Blog: Machine Learning Day At Google

Google’s big on machine learning these days, including the recently revealed RankBrain artificial intelligence system that’s helping process Google’s search results. To help educate the press — and by extension, the general public — about its AI efforts, Google is hosting a special day about machine…

Amplero enlists machine learning to leverage influencer marketing

Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. This week, optimization platform Amplero is announcing an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form…

How Machine Learning Works, As Explained By Google

The recent revelation that Google is using machine learning to help process some of its search results is attracting interest and questions about this field within artificial intelligence. What exactly is “machine learning” and how do machines teach themselves? Here’s some background drawn from…

Teach yourself about machine learning and artificial intelligence

Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one barrier, acknowledged by 75 percent of marketers surveyed by Econsultancy last year, is that too few in the marketing realm have the…

Google Cloud announces new machine learning features for enterprise use

Are you a big business that’s been thinking you’d like some of that machine learning stuff to help with finding job applicants, doing translation, discovering linkages in data, or maybe building your own knowledge graph? Google’s got new offerings out today to help with those and more. The news came…

Why machine learning is critical to multi-touch attribution

Until six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM (marketing mix modeling), turned statistical analyses into predictions and answers to high-level questions: How much revenue is generated from each channel? How…

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