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Machine Learning

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Machine learning is marketing’s future

…tomorrow — just look at the GPS system, or drones. We’re seeing this now with marketing technologies. Machine learning has made it so that marketing automation platforms can be predictive — able to learn, think and act without explicit instructions. The result: more precise, efficient marketing that…

Could machine learning solve attribution challenges?

…face difficulty understanding how to apply them to our marketing. “With a machine learning model, we’re able to remove the human bias,” said Chris Nixon, vice president of marketing at CaliberMind. “The model learns with your data to look at different outcomes — revenue, pipeline, lead generation,…

Live Blog: Machine Learning Day At Google

…on machine learning these days, including the recently revealed RankBrain artificial intelligence system that’s helping process Google’s search results. To help educate the press — and by extension, the general public — about its AI efforts, Google is hosting a special day about machine learning at…

Machine learning comes to call analytics

…actual martech. Invoca CEO Gregg Johnson assures me that the company’s new Invoca Signal AI is the latter. He says that the company is bringing machine learning to call analysis for deeper customer insights. In contrast to many marketers’ perceptions, there are more, not fewer calls being generated…

How Machine Learning Works, As Explained By Google

…better understanding of the process and parts involved with how machines — computers — learn to teach themselves to recognize objects, text, spoken words and more. Here’s my takeaway. The Parts Of Machine Learning Machine learning systems are made up of three major parts, which are: Model: the…

Google introduces Cloud AutoML for employing machine learning without experts

machine learning accessible to every level of business. It is introducing its Cloud AutoML service, which provides access to custom machine learning models that the company says can be trained “with minimum effort and machine learning expertise.” This complements the Google Cloud Machine Learning

Teach yourself about machine learning and artificial intelligence

…DL/ML/AI (fundamental) Machine Learning for Business Challenges (fundamental) Machine Learning Use Case: Call Center (fundamental) Communicating with Chat Bots (intermediate) 2. Learn from Google AI Just as Google offers its own cloud services related to machine learning and AI, it also aims to…

Google Cloud announces new machine learning features for enterprise use

…press event for the latest with Google Cloud machine learning. Here’s a summary slide of everything: Going down the list, Google first announced a way for companies to effectively rent their own machine learning processor next year, a machine learning GPU that’s linked into Google Cloud: Yes, GPU…

Why machine learning is critical to multi-touch attribution

…you’re launching a new product, you can’t wait a month to learn that your messaging is tanking with your target market. Or say your campaign is converting beautifully — until your biggest competitor launches a BOGO promotion. Machine learning models can account for, adjust and measure all of those…

Personalization & machine learning in 2018: From comms to content

…the majority of marketing execs use machine learning to personalize headlines and copy. In the future, there’s serious interest in using machine learning for media planning and execution, multichannel campaigns and personalized ads. Essentially, machine learning is going to go from being a point…

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