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Martech + Ad tech, Part 1: The tools to transform insight into action

…technology (ad tech) are converging from every direction, at a maddening pace. So much so that David Daniels of The Relevancy Group coined the term “MadTech” to capture the right tone. And despite the constant change and complexity, marketers now have the tools they need to take immediate, impactful…


Related Content: Segmentation

It’s a mad, mad, MAdTech world

…we’re “pushing the envelope” too far — suggesting confusion regarding the right level for their digital initiatives. Making sense of MAdTech Making sense of MAdTech starts with data and insights — only one of which is readily available. Survey respondents overwhelmingly reported that they are…

MarTech Today: Report on B2B buying, the MAdTech world & Branch AMPifies apps

…validated by third-party sources. MAdTech: The marketers’ view Jan 27, 2017 by Peter Minnium As media, advertising and technology become increasingly intertwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world. Branch unveils AMP…

MAdTech: The marketers’ view

…technology — “MAdTech” — has become increasingly muddled. The means by which marketers need to advertise and media and platform companies need to relate to customers and advertisers are irrevocably changed and continuing to transform. So exactly how does a company scale in the MAdTech marketplace?…

The martech lowdown: 2016 trends in review and a look at our bright future

…personalized marketing more efficient and predictable. MadTech will get madder Smaller, high-growth companies have been gaining ground by consolidating their advertising and marketing technologies, forming what we refer to today as “MadTech.” Through better data organization, usage and coordination…

Human-computer interaction and digital advertising

…and consumer interaction. Media and advertising have changed forever, leaving marketers and researchers alike wondering how to navigate a brave new MAdTech world. Human-Computer Interaction defines digital consumption Central to this mission is an understanding of Human-Computer Interaction (HCI), a…

Martech + ad tech, part 2: Connected data and people-based marketing

…have found themselves burdened by fragmented marketing landscapes and platforms that fail to integrate or interact with one another, the rise of “MadTech” is easing that burden. Now, marketers have the tools to combine customer data with targeting, media purchasing and digital advertising inventory…

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