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Manage Martech

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Martech: Management

Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.

Managing martech relationships: Partnerships and agility in marketing

…contract only at the speed at which marketers can manage the tech at their disposal. Agile Marketers — those who seamlessly build and manage relationships from Baby Boomers and Generation X through to modern-day millennials — can help steer martech in a better direction. Opinions expressed in this…

Marketing. Tech. Management. See the MarTech Europe agenda.

…marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1–2 November in London. The MarTech agenda features case studies from brands and agencies innovating at the intersection of marketing, IT and management. Sessions include: Digital Transformation: Getting It Done and…

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