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Marketing automation tools compared: GetResponse, Marketo and HubSpot

…easily manageable landing page tool. The element allows you to create and publish landing pages in minutes, provides 100+ mobile-ready templates and easy built-in web forms and has a comprehensive set of optimization tools. HubSpot is also a great option for user-friendly landing page management.

Using a social management platform: What you need to know

managing it all. With larger brands, several people may share these responsibilities, making coordination more complex. There is no doubt that tools can make social media management more efficient. But they also come at a cost — and across the board, pricing models differ based on the type of tool

Adobe launches Launch, its next-gen tag management platform

…in the web pages. Adding or subtracting tools can then be managed via a tag management dashboard, instead of redoing the web pages. In a blog post announcing this launch of Launch, Viray noted that the new platform is oriented around APIs so that external tool makers can develop their own extensions…

Adobe Launches App Creation & Management Tool For Marketers

Manager Mobile also brings app creation and management closer together on the Adobe platform, not unlike the way content management systems (CMSs) have done for websites. Senior Product Marketing Manager Bridget Roman told me that marketers and designers can now work together in Experience Manager

Pega, Merkle launch Unified Data Management Platform

…customer reactions. Recently, Pega launched a Paid Media Manager that allows direct management of paid online ads, improving on its previous ability to deploy ads only in batch. The Paid Media Manager is integrated with Pega’s key tool, its AI-powered Customer Decision Hub that helps brands take…

Adobe Primetime adds TV Media Management platform

…will provide the first tool to “forecast availability of specific audiences that advertisers are looking for, across every screen.” Foster said this forecasting/audience targeting, utilizing data from Adobe Analytics and Adobe’s data management platform Audience Manager, is 90 percent accurate.…

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