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Salesforce puts Lightning into its Marketing Cloud

…Indianapolis Colts fans or Tennessee Volunteers fans.” And the Marketing Cloud’s first app enables a marketer to remotely track the performance of emails, campaigns and journeys. The growing competition between the major marketing clouds is leading each to seek out differentiators. Adobe, for…


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Growing Marketing Technologists & The Future Of Modern Marketing

…little as 25% of the total marketing technologies in the space). [CLICK TO ENLARGE]It’s no wonder the role of the marketing technologist is so crucial to the success of the modern marketing organization. A Key Decision: To Build Or Not Build Your Marketing Cloud The inaugural MarTech Conference…

A martech wish list: Where marketing clouds need to go

For marketers, messaging technology options abound out there, from complete marketing clouds to channel-specific options, such as email service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their current versions often reflect that…

Brand X: Why customer experience is a cloud marketing must-have

…what differentiates cloud leaders from also-rans. Good marketing is part of a great customer experience Because the online experience is so malleable, digital marketers can have an outsized impact on our customers’ experience. Think of your own interactions with web apps and cloud services. While I…

Oracle updates its Marketing Cloud

Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multichannel campaigns and a new testing tool for mobile apps. This week, the tech giant said its Program Canvas in the consumer-focused Responsys was being updated with a new name of Orchestration…


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Adobe pumps up its Marketing Cloud

…of Adobe’s overall effort to “make our clouds more intelligent.” The Marketing Cloud’s A/B testing tool, Adobe Target, now has Smarter Allocation capability that will shift the highest-performing content toward incoming visitor traffic, even if the marketer is still testing options. As an example,…

Adobe unveils its next-generation Marketing Cloud

…and marketers’ insights, a new Cross-Device Co-op, the new developer portal Adobe.io, and a deeper integration of Adobe’s online TV tools with the Marketing Cloud. Taken together, they boost the Cloud’s population of intelligent assistants, bring over-the-top (OTT) TV deeper into this marketing

Nielsen launches Marketing Cloud with eXelate infrastructure

…behavior. Today, Nielsen is announcing the launch of its Marketing Cloud, an integrated cloud platform that provides the two key components of eXelate — the data itself in Data-as-a-Service and the Nielsen Data Management Platform. The Cloud’s core set of applications also includes the existing…

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