Site Search by Site Search powered by SLI Systems

Marketing Operations

Results: 1 - 12 of 903
Sort by: relevance | new-to-old |old-to-new
Related: Future Skills

Building a marketing operations team from scratch, one year in

…wrote the following mission statement for her group: “Our mission is to empower marketers and delight customers by intelligently scaling the department, maximizing marketing effectiveness and reducing operational friction.” To keep her team on track and focused on its mission, she created a process…


Related Content: Job-description

Adopting new martech? You don’t have to choose between agile and waterfall

…from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing…

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

…actually working on projects using various digital marketing technologies. One-trick pony to multifunctional process improvement engineer I vividly remember talking with marketers about their technical resources in the early days of marketing operations. This person was always characterized as the…

Rise of the strategic marketing operations leader: Part 1

…– “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, a podcast series for revenue marketing leaders which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A PhD candidate,…

How to build a marketing operations organization out of chaos

…B2B marketing has changed so quickly and so radically thanks to our technology enriched world, many marketing organizations are just now beginning to understand the broader ramifications. Just look at the history of marketing operations. As more technology options became available, marketers often…

How the C-suite benefits from a strategic marketing operations function

…has a second chance. The strategic marketing operations function can provide the required left-brained competencies, along with the mindset and skill set for technology, marketing and business acumen. Some people call these left-brained marketers (LBMs) marketing technologists; some people call them…

Marketing’s New Customer Nerve Center: Marketing Operations

Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing Operations Executive Summit last year. But with roots in strategic planning and budgeting, this department is increasingly focused on customer acquisition — and it’s…


Related Content: Operations

Rent, buy or train? How to accelerate strategic marketing operations

…topic from both an operational and business perspective. This year, I brought in Dan Brown, the VP of marketing operations from martech company Verint. I asked Dan to share with the class how he built his marketing operations team, what they do and how they affect the marketing and the business. In…

Help us anonymously benchmark marketing operations and technology salaries

…about how it’s taking shape. Here’s just such an opportunity. Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Let me emphasize: this is a completely anonymous survey. We won’t ask for your name or email address, the name of your…

Site Search by Site Search powered by SLI Systems