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Marketing Technology Landscape

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What is martech? The marketing technology landscape, explained

…blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals…

Infographic: The 2016 Marketing Technology Landscape

…the marketing technology space? We have you covered! See our What Is Martech? page and our Marketing Technology Landscape series, which covers various aspects of martech including: Martech Landscape: What Is An Ad Exchange? MarTech Landscape: What Is Marketing Automation Software? MarTech Landscape:


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Introducing The Marketing Technology Landscape Series

…stories from Marketing Land by subscribing to our marketing technology newsletter and by seeing all installments on our Marketing Technology Landscape Series home page. About The Author Danny Sullivan Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from…


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Infographic: The 2015 Marketing Technology Landscape

…latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. NOTE: A new version is out. Please see: Infographic — The 2016 Marketing Technology Landscape Below is the…

Introducing the “Influencer Marketing Technology Landscape”

…privately funded. The five categories of influence marketing technology The folks at Lighthouse3 reviewed hundreds of technologies and cut through the vendor marketing hype to find that influencer technology is not one single, homogeneous market. It’s a fragmented industry with 133 vendors across…

Scott Brinker unveils his most populous Marketing Technology Landscape yet

Today, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms. Brinker,…

4 reasons to love the Marketing Technology Landscape supergraphic

…the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been described as everything from “terrifying” to “amazing” to “headache-inducing.” Who would have thought that the marketing technology ecosystem could grow…


Related Content: Madison Logic

Is Marketing Technology The Emperor’s New Clothes?

…about how marketing as a discipline is changing and how marketers will adapt. Although these technologies are cutting edge, there’s often a lag between what’s available and what marketers are prepared to use. It’s unclear just how much benefit marketers are getting from this technology. An initial…

The Challenge Of Searching For (& Marketing) Marketing Technology

…in large, fast-moving markets such as marketing technology. If it’s not just me (and I don’t think is), then what does that mean for marketers who are looking for marketing technology vendors, and for marketing technology companies who want to be found? Landscape Research, Step 1: Categories…

Gartner: What the post-disruptive marketing landscape will look like

Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks significantly different from the one that currently exists. Voice, Privacy and Automation Voice interfaces and bite-sized videos are causing marketers

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