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How AI and CLV help app marketers drive business growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse…

Branch launches cross-channel cohort analysis for app marketers

…analysis allows marketers — especially marketers of apps, but potentially others as well — to track lifetime value or return-on-investment across platforms by a certain audience segment. Typically, Bonnet said, performance-based marketers will look only at the retention of app users for a certain…

New Salesforce tools let marketers create mobile apps without developers

…Community Cloud Publisher lets marketers create a mobile app version of the brand’s web-based community with a few clicks. If a brand updates the web community with new features or content, the app version will automatically be updated as well. After logging into the app, users can close and re-open…

Adobe Ad Cloud’s first app lets marketers manage ad campaigns

…breadth of channels than can be managed through the app: video, display, native, mobile, social and over-the-top (OTT) ad formats, including connected TV.” Search and linear TV ad management are not currently available in the app. In the app, marketers can perform such actions as monitoring the 40+…

Databox Launches Free App To Watch Over Your Marketing Platforms

Marketers have so many tools tracking so much data, it’s a wonder they have time to get any work done. To help with this never-ending challenge, Boston-based Databox released this week its free, watching-over-all app. It’s currently available for iOS or Android devices in an invite-only beta…

Adobe Launches App Creation & Management Tool For Marketers

…this week that it hopes will make app creation and management easier for marketers. The key one is the launch of Adobe Experience Manager Mobile on its Marketing Cloud, intended to simplify the building and managing of apps, especially enterprise apps. It unifies and expands on functions…

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