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Marketing Automation Platform

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MarTech Landscape: What Is Marketing Automation Software?

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or a large enterprise. As digital marketing channels have evolved, so have marketing automation platforms. Ironically, by automating certain marketing functions,…


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B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!

marketing automation platforms. Also included in the report are profiles of the 14 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a marketer looking to adopt a marketing automation software platform,


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Get more from your customer data with marketing automation

automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic VP of Marketing, Katie Staveley, will provide an overview of the company’s Open Marketing Cloud, a fully-featured marketing automation platform that is…


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Leadpages buys SMB marketing automation platform Drip

…portfolio beyond tools for creating landing pages and optimizing them for conversion, with its announcement today that it has purchased marketing automation platform Drip. Deal terms for Leadpages’ first acquisition were not made public. A year ago, Leadpages scored a $27 million Series B round of…

Marketer’s Guide: B2B Marketing Automation Platforms

…devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you…

Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

marketing automation solution Eloqua, which competes head-to-head with Salesforce, which acquired ExactTarget in June 2013, and Marketo,which went public in March of this year. “Recognizing the unique needs of the CMO in B2B and B2C industries, the Oracle Marketing Cloud is now the only platform to…

Do you need a marketing automation platform? Read this guide.

…a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends, opportunities and challenges facing the market for marketing

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