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Marketing Automation Platform B2c

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Marketing automation is like icing on the cake

…within marketing automation platforms show marketing’s revenue impact. Because marketing can clearly show revenue impact, it is no longer considered a cost center. Instead, they are now a central part of an organization’s income generation effort. Marketing automation is a broad platform for…

Forget B2B and B2C; the future of marketing is P2P

…of marketing automation, it’s easy to forget that the customer is not just another contact at a target account — it’s alive! And, thank goodness… if decision-making relied solely on an empirical decision based on cold fact, marketers might be out of jobs. It’s time that marketers forget B2B or B2C

Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

marketing automation solution Eloqua, which competes head-to-head with Salesforce, which acquired ExactTarget in June 2013, and Marketo,which went public in March of this year. “Recognizing the unique needs of the CMO in B2B and B2C industries, the Oracle Marketing Cloud is now the only platform to…

With Customer 360, Salesforce brings a single customer view to its B2C side

…is Salesforce’s diagram of how its B2C components have previously handled customer profiles: And here’s how profiles will be handled post-Customer 360: Not a customer data platform. This isn’t a customer data platform (CDP), Senior Director of Product Marketing Ron Pereira said in an interview.…

5-year trends in artificially intelligent marketing

…Author Daniel Faggella Daniel Faggella is an email marketing and marketing automation expert with a focus on the intersection of marketing and artificial intelligence. He runs TechEmergence, a San Francisco-based market research and media platform for artificial intelligence and machine learning…

2017: The year in B2B marketing innovation

…ABM platforms and connect their data across systems, including their CRM (Customer Relationship Management) and MAS (Marketing Automation Systems). The era of ABM + Artificial Intelligence kicked off Artificial Intelligence (AI) dominated the headlines across industries, including B2B marketing, and…

7 top questions to ask your Account-Based Marketing technology vendor

…the data we have at our disposal. A strong ABM platform should give you the opportunity to access your data in a single location that brings together information from your CRM (customer relationship management) system, your Marketing Automation System (MAS), your advertising data and your website…

From retention to adaptive analytics, here’s your 2017 marketing preview

…will become popular for B2B marketers Traditionally, B2B and B2C companies had separate, prescriptive approaches to marketing, with little overlap. However, the convergence of martech and ad tech means that B2B marketers are behaving more and more like B2C marketers when it comes to bridging their…

How computer vision may impact the future of marketing

…Author Daniel Faggella Daniel Faggella is an email marketing and marketing automation expert with a focus on the intersection of marketing and artificial intelligence. He runs TechEmergence, a San Francisco-based market research and media platform for artificial intelligence and machine learning…

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