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The new marketing mindset

…About The Author Justin Dunham Justin is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise…

Marketing automation made easy

…modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and…

Act-On adds Account-Based Marketing

Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has announced its new ABM Marketing Automation solution, so that marketers can more readily promote brands, generate demand and maintain customers with an account-oriented,…


Related Content: Account-based Marketing

Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack

Today’s featured marketing stack (above) comes from Steven Moody, founding partner of Beachhead Marketing (beachhead.io), a consulting firm that helps SaaS (software as a service) marketers grow with leaner martech stacks and clever growth hacks. Bigger doesn’t always mean better; one client added…

LEGO logic rocks marketing automation

…modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and…

MarTech Today: Marketing technologists, marketing as a service & more

…domainincite.com 8 Transformational Marketing Tools to Exploit in 2017, www.socialmediaexplorer.com Building Blocks: Rajesh Menon, CEO at Agencyonnet Talks Marketing Tech, www.martechadvisor.com How IBM Watson Learns and Acts Like a Marketer, www.emarketer.com Marketing technologist study reveals…

Oracle updates its Marketing Cloud

Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multichannel campaigns and a new testing tool for mobile apps. This week, the tech giant said its Program Canvas in the consumer-focused Responsys was being updated with a new name of Orchestration…

Will People-Based Marketing take over?

…we want. Marketing shouldn’t have to be based on how well it targets fully rendered identities of people, Frank suggests, because people should be able to attract the pitches they want. In other words, “People-Based Marketing” really wants to become “People-Controlled Marketing.” Opinions expressed…

Mobile marketer Leanplum buys Connecto’s conversational marketing

…film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related TopicsChannel: Martech: MarketingMachine Learning & Artificial IntelligenceMobile Marketing & Martech

The new marketing mandate: Learn fast

…About The Author Justin Dunham Justin is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise…

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