Marketing Consultant
The new marketing mandate: Learn fast
…About The Author Justin Dunham Justin is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise…
Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving”
…management (CRM) systems. Marketers can also employ DMPs-for-hire when they want to engage in media buys. Although this DMP-centric finding naturally benefits DMP Krux, its chief marketing and strategy officer, Jon Suarez-Davis, told me by email that Forrester Consulting conducted the report’s data…
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The MarTech Minute: Shim promoted to Slack CFO, industry vets form Metaforce consultancy and more
…Allen Adamson, former chairman of Landor, and David Camp, former top marketing executive at Amazon, Microsoft and BlackBerry. The collaboration describes itself as a “disruptive boutique, marketing and product consultancy.” Binary Fountain launches reputation management platform Binary Review…
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The new marketing mindset
…About The Author Justin Dunham Justin is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise…
Marketing automation made easy
…modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and…
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Act-On adds Account-Based Marketing
Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has announced its new ABM Marketing Automation solution, so that marketers can more readily promote brands, generate demand and maintain customers with an account-oriented,…
Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack
Today’s featured marketing stack (above) comes from Steven Moody, founding partner of Beachhead Marketing (beachhead.io), a consulting firm that helps SaaS (software as a service) marketers grow with leaner martech stacks and clever growth hacks. Bigger doesn’t always mean better; one client added…
LEGO logic rocks marketing automation
…modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and…
MarTech Today: Marketing technologists, marketing as a service & more
…domainincite.com 8 Transformational Marketing Tools to Exploit in 2017, www.socialmediaexplorer.com Building Blocks: Rajesh Menon, CEO at Agencyonnet Talks Marketing Tech, www.martechadvisor.com How IBM Watson Learns and Acts Like a Marketer, www.emarketer.com Marketing technologist study reveals…
Oracle updates its Marketing Cloud
…in Oracle Maxymiser, the tool in the Marketing Cloud that enables A/B and multivariate testing via a drag-and-drop interface. Before, Oracle users could not easily test alternatives in apps. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously,…
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Will People-Based Marketing take over?
…why we want. Marketing shouldn’t have to be based on how well it targets fully rendered identities of people, Frank suggests, because people should be able to attract the pitches they want. In other words, “People-Based Marketing” really wants to become “People-Controlled Marketing.” About The…
Mobile marketer Leanplum buys Connecto’s conversational marketing
…better help marketers “move from 1-way to 2-way conversations,” conduct conversations across multiple channels and “automate lifecycle campaigns that are not linear but follow different paths on different channels,” he said. About The Author Barry Levine Barry Levine covers marketing technology for…