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Marketing Org

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What’s better than a marketing tech stack? Your marketing org stack

…created to run marketing. The simplest incarnation of this would be a classic org chart, the hierarchy of boxes and lines (and dotted lines!) that show how different roles in marketing relate to each other. We’d be thrilled to see a variety of different org charts from modern marketing departments.…

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Marketing operations 2.0: Defining the new organizational structure

…– “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, a podcast series for revenue marketing leaders which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A PhD candidate,…

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[Survey] Marketing organizations in the age of martech

…“What do marketing orgs look like in the martech age?” He’s created a survey — Marketing Organizations in the Age of Martech — that we invite our readers to participate in. From the post: The thesis of this study is that marketing technology is reshaping the organization of the marketing department.…

Master modern marketing technology leadership over 3 intense days

…Science of Marketing. Where exactly are the boundaries between these two seemingly opposed yet thoroughly entangled world views? How is technology shifting the lines between them? And, most importantly, how can marketers and marketing technologists harness the tension of this marketing yin-and-yang…

How the MarDev toolchain became the new DevOps for Marketing

marketing operations need a very close collaboration. This covers a lot of marketing tactics and tools such as advertising, content marketing, public relations, sales, and CRM. Every marketing or business website one reads has a word of advice on how to properly leverage influencers to help market

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