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So you want to build a #martech marketing stack?

…the other tips Brinker and Wright shared about how to build a marketing stack. How do you know when you need a new marketing tool? For Brinker, “it’s about pain points.” He told a story about how his own company was developing its stack and realized that they were facing data quality challenges.…

Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack

…a service) marketers grow with leaner martech stacks and clever growth hacks. Bigger doesn’t always mean better; one client added $12M in the pipeline in just two weeks. Guiding principles for building a lean marketing stack Beachhead Marketing’s philosophy of building marketing stacks is based on…

Share your marketing stack with the MarTech Today community

…share your marketing stack? The goal is not to “share the secret sauce” or endorse any particular vendor of marketing technology. At the end of the day, all organizations choose specific marketing platforms and tools that fit their needs and goals. But one of the key challenges all marketers face in…

Practical advice for planning a CRM marketing stack upgrade

…improving — not only on their own, but also in their ability to orchestrate marketing across channels. All of this is great for the industry, and it is driving investment in new marketing stacks. When I talk about a marketing stack here, I don’t mean that a company is buying everything from a single…

What’s better than a marketing tech stack? Your marketing org stack

We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code),…


Related Content: Org Chart

MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks

Digital marketers face a blizzard of choices when they choose software. To help them, two new tools are out this week to help businesses better visualize the software products in their marketing stack. One, called MyStacks, is a free new feature from CabinetM, an online directory of more than 4,500…

Do You Have An Award Winning Marketing Stack?

…is to share your ideas with the marketing technology community and to learn from others. Marketing technology stacks — the collection of marketing technology products your company uses and how they’re conceptually organized — are an important part of modern marketing management. We can learn a lot…


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