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The analytics market is consolidating. What does this mean for marketers?

…is that the parent company will fold the acquired company’s offer into its own solutions. Marketo’s purchase of performance management software Bizible is one example. The acquisition will help Marketo fold more analytics data into its CRM and sales/marketing tools. A third outcome, of course,…

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Do you need a marketing automation platform? Read this guide.

…platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page…

Adobe to acquire Marketo for $4.75 billion

…acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing,” says Adobe Executive Vice President and General Manager Brad Rencher. Marketo CEO Steve Lucas said there is no better home for Marketo to continue to…

Adobe is touting a future where experience reigns and B2E is all you need

…can be very different depending on how we define them. But the very definition of our channels might be changing too. Just ask Steve Lucas, former Marketo CEO and current Adobe senior vice president of digital experience. While marketing sectors have so far neatly organized under either B2B or B2C,…

Marketo announces new entry-level certification for marketers

Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What it is. The entry-level certification is intended to show that the recipient has a basic understanding of marketing automation, general marketing concepts and…

Here’s how Marketo sees its new ContentAI

The Marketo logo How does Marketo’s recently released ContentAI differ from its previous content recommendation? Group VP Matt Zilli told me that the previous version, launched several years ago and also employing artificial intelligence, recommended B2B content based on a handful of visitor…

Marketo acquires sales engagement tool ToutApp

Marketo is helping to advance the combination of marketing and sales tech today with the announcement that it has acquired sales engagement platform ToutApp. ToutApp provides salespeople with tools for managing their efforts, including campaigns and marketing content. In the announcement, Marketo

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