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…premises that martech vendors make to potential customers and buyers. In the late morning session, “10 Myths Martech Vendors Tell,” Regli outlined 10 myths martech vendors communicate to potential buyers, and explained what these buyers need to consider when they hear them. Regli’s 10 martech myths?…
…Media Trust warns of malware in HTML5 ads MarTech Landscape: What is a consent management platform (CMP)? A new era of personalization: The hyperconnected customer experience How Machine Learning Works, As Explained By Google Related Topics Channel: Martech: ManagementMarketing StacksMartech Column
According to contributor Peter Ladka, author of MarTech Today’s “A Nine-Part Practical Guide to Martech Enablement,” martech enablement is:
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