There are 5,000 different technologies in the Martech Landscape. And those are divided into over 50 different categories. It’s a lot to deal with: analytics, web technology, CRM, marketing automation and many, many other types of marketing technology. Within a marketing technology stack, you can…
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…more granular level on such activities as paths to purchase. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he…
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…premises that martech vendors make to potential customers and buyers. In the late morning session, “10 Myths Martech Vendors Tell,” Regli outlined 10 myths martech vendors communicate to potential buyers, and explained what these buyers need to consider when they hear them. Regli’s 10 martech myths?…
According to contributor Peter Ladka, author of MarTech Today’s “A Nine-Part Practical Guide to Martech Enablement,” martech enablement is:
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