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…premises that martech vendors make to potential customers and buyers. In the late morning session, “10 Myths Martech Vendors Tell,” Regli outlined 10 myths martech vendors communicate to potential buyers, and explained what these buyers need to consider when they hear them. Regli’s 10 martech myths?…
There are 5,000 different technologies in the Martech Landscape. And those are divided into over 50 different categories. It’s a lot to deal with: analytics, web technology, CRM, marketing automation and many, many other types of marketing technology. Within a marketing technology stack, you can…
According to contributor Peter Ladka, author of MarTech Today’s “A Nine-Part Practical Guide to Martech Enablement,” martech enablement is:
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