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Martech Stack

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Related: Stackies

How to wed multiple martech stacks when companies merge

…multiple martech stacks into one stack that met everyone’s needs. Three rules for blending stacks. LogMeIn has acquired more than ten companies in the past seven years, at one time growing from 1,200 to 3,500 employees in one afternoon. To manage the chaos of bringing two separate martech stacks

Major marketing cloud vendors enter crowded CDP field

…for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply don’t cut it anymore. That’s where Customer Data Platforms come in. Customer data platforms (CDPs) unify customer…

12 martech stack infographics to inspire you to enter this year’s Stackies

…of the Stackies, aka the Marketing Tech Stack Awards, a contest that highlights the best of the submitted one-slide visual representations of companies’ marketing stacks. “Going through this process can be a good way to ‘rationalize’ your martech stack,” said Brinker when announcing the opening…

[Webinar] Build Your Ultimate Martech Stack

It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and…

MarTech Conference: Ultimate guide to building a martech stack

…speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work cut out for him yesterday at the MarTech conference in San Francisco. He’d set out to explain how to develop the ultimate marketing technology stack in a short 25-minute…

The martech stack fallacy: It’s not about technology

…marketing stack changes – this marketing truth will not. More insights from the MarTech Conference Join us for MarTech East 2019 There are 6 challenges every data-driven marketer faces. Here's how to manage them. How National Public Radio reinvented itself for an on-demand audience MarTech Overtime:…

Is your martech stack keeping pace with changing customer behavior?

…Is your martech stack keeping pace with consumers? While there’s plenty of discussion about what’s in the martech stack, very little time is spent talking about how martech stacks needs to evolve to a post-mobile world. Marketers need to simultaneously build their martech stack and constantly…

It’s time to change up your martech stack graphic

…hasn’t been talked about publicly in the B2B marketing community. The martech “stack” has been a shining symbol of progress for B2B marketing teams. We see it in every presentation at every marketing event, and tech-logo stacks are talked about in office conference rooms and coffee shops. When…

Owning your martech stack means owning privacy, too

…brands must start by getting control over their own customer data. And that’s not as easy as it might seem, given the complexity of the modern martech stack, the need to share data over a growing number of technologies and the ever-present threat of data leakage. Risks and rewards Let’s start with…

Supercharge your martech stack to achieve personalization at scale

…The fact is, now a small-footprint “smart hub” approach can speed and simplify your journey to personalization at scale. Sliding right into a martech stack, this “smart hub” can become a highly agile  “brain” that connects every phase of the personalization process: Data. Capture all the raw signals…

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