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Martech 2018

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Take the 2018 Marketing Technology & Operations Salary Survey

…information, particularly when it comes to the cost of doing business. That’s why we’re asking you to participate in the 2018 Marketing Technology & Operations Salary Survey of martech professionals. It’s only 16 short questions, and it’s completely anonymous. That’s right. It’s easy, fast and…

Year in Review: Top 10 martech columns of 2018

The top 10 columns of the year from our martech experts offer in-depth knowledge with timely advice to help the digital marketing community. Here’s a recap of the most popular columns from 2018. A new era of personalization: The hyperconnected customer experience by Andy Betts published on Jan. 23…

The 2018 martech salary survey is now available

The 2018 Martech Salary Survey Today, we’re releasing the results of the martech salary survey, produced in conjunction with Chiefmartec.com. You can download the full 25-page report via the form above or here. In addition to gathering compensation data, the survey was designed to assess the roles,…


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2018 MarTech salary survey results — See how yours compares

…make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? Read the full 25-page report to find the answers. Visit Digital Marketing Depot to download the “2018 Marketing Technology & Operations Salary Survey.” About The Author Digital…

Why it’s time to get bullish on accreditation for ad tech and martech in 2018

…look no farther than the Marketing Technology Landscape (“Martech 5000”) — a depiction of the number of ad tech and martech services, represented by a plethora of logos from a multitude of technology providers — to see that ad tech and martech are in a crowded, highly competitive marketplace. In the…

How martech vendors jockeyed for position in 2018

…introduced, the key plot conflicts have been laid out and the real story begins. That basically describes where we are with marketing technology in 2018. After years of buildup about the coming of artificial intelligence, blockchains, ubiquitous high-speed connections, augmented reality and online…

Be the first to see the next 2018 MarTech Conference agenda!

…more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here. The MarTech conference focuses on the three pillars of martech success:…

2018 Stackie Award winners: The most impactful martech stacks this year

The MarTech Conference is in full swing, and to kick it off on Tuesday, MarTech Conference Program Chair Scott Brinker announced the winners of the 2018 Stackies. The Stackie Awards are given each year at MarTech to acknowledge the most noteworthy marketing stacks in the industry. Companies enter a…


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5 B2B marketing non-predictions for 2018

…May 25, 2018. But despite the looming deadline, there are still a lot of misconceptions around the regulation and its fine print. As companies move through the compliance process, expect the awareness and conversation around GDPR to heat up and become increasingly important. 4. The Martech Landscape…

Header bidding: The biggest trends for 2018

…and haven’t already made the switch, this is the big technology development you’ll want to adopt in 2018. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Alex Bornyakov Alex Bornyakov is founder of…

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