Martech-Companies
Number Of Martech Companies Doubles To 2,000 In 2015
In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015. Each year, I chart the number of martech companies to produce my annual Marketing Technology Landscape. In 2014, it already included an astonishing 947 companies. This year, it…
5 Disruptions Reshaping Modern Marketing
Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t…
Infographic: The 2015 Marketing Technology Landscape
Technology continues to be essential to marketing activities, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. NOTE: A new version is…
NRF report shows lack of tech awareness among shoppers
To hear martech companies tell it, technologies such as voice search and augmented reality (AR) are on the rise. But in Consumer View, a quarterly report released today by the National Retail Federation (NRF), customers are telling a different story. The report said that only 16 percent of those…
MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of…
Why it’s time to get bullish on accreditation for ad tech and martech in 2018
The digital marketing ecosystem is continually growing. Part of that growth comes from the ever-increasing capabilities of advertising and marketing technology. As more data, more tech, more machine learning and more programmatic sophistication enter the marketing ecosystem, industry accreditation…
Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015
In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital world without layers and layers of technology. And that technology got better and better in 2015. We gained access to data like never before, enabling customer…
MarTech Today: Forrester on social ad tech tools, Spotify VP on ‘CRM done right’ & the top apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Forrester Wave: Social ad tech tools are still an ‘immature’ category Aug 24, 2017 by Barry Levine The research firm expects social…
MarTech Today: Shine/Rainbow now filters ads, the new RCS messaging platform & why martech data should drive ad tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering Feb 27, 2017 by Barry Levine The company says it has always…
Millions of dollars at risk if companies don’t take consumer data protection seriously
Dare I use the term “datapocalypse?” Kidding aside, data privacy and security are becoming huge issues with major consequences for companies that fail to take necessary steps to comply or live up to their own promises. Domestically, the Federal Trade Commission (FTC) is filing complaints against…
GDPR: Publishers and martech will rely on each other
By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation (GDPR) goes into effect. And with 12 months to go, there is still just enough time to complete GDPR readiness projects ahead of the enforcement date. I’ve posited…
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
Two companies in the martech space made extraordinary announcements last week, which you may have read about on Marketing Land. Moz and Raven Tools decided to go back to the future and focus on search engine optimization (SEO) tools. This after having expanded into more ambitious offerings in recent…
