Martech-Companies

Number Of Martech Companies Doubles To 2,000 In 2015

In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015. Each year, I chart the number of martech companies to produce my annual Marketing Technology Landscape. In 2014, it already included an astonishing 947 companies. This year, it…

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5 Disruptions Reshaping Modern Marketing

Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t…

Infographic: The 2015 Marketing Technology Landscape

Technology continues to be essential to marketing activities, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. NOTE: A new version is…

NRF report shows lack of tech awareness among shoppers

To hear martech companies tell it, technologies such as voice search and augmented reality (AR) are on the rise. But in Consumer View, a quarterly report released today by the National Retail Federation (NRF), customers are telling a different story. The report said that only 16 percent of those…

MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of…

Why it’s time to get bullish on accreditation for ad tech and martech in 2018

The digital marketing ecosystem is continually growing. Part of that growth comes from the ever-increasing capabilities of advertising and marketing technology. As more data, more tech, more machine learning and more programmatic sophistication enter the marketing ecosystem, industry accreditation…

MarTech Today: IBM/Mediaocean’s blockchain consortium, the winning data-sourcing approach for mid-market & Showpad’s AR features for B2B

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech Jul 11, 2018 by Barry Levine The effort, expected to…

MarTech Today: Swrve’s new ‘payload’ platform, questions for your ABM tech vendor & Gartner’s first MQ report on Personalization Engines

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve’s new platform enables ‘payload’ targeting and triggering Aug 2, 2018 by Barry Levine The company says this is the first real-time…

Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015

In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital world without layers and layers of technology. And that technology got better and better in 2015. We gained access to data like never before, enabling customer…

Related Content: Pamela Parker

MarTech Today: Forrester on social ad tech tools, Spotify VP on ‘CRM done right’ & the top apps

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Forrester Wave: Social ad tech tools are still an ‘immature’ category Aug 24, 2017 by Barry Levine The research firm expects social…

Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divide

As the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can organize their sales and marketing teams to make the most of their stacks. It’s not an easy task, says Shiva Mirhosseini, vice president of marketing technology and…

MarTech Today: Shine/Rainbow now filters ads, the new RCS messaging platform & why martech data should drive ad tech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering Feb 27, 2017 by Barry Levine The company says it has always…