Martech Companies

The world of martech stacks from a B2C brand, B2B company & agency perspective

…about what’s on the horizon for the martech landscape, Vannavada is excited about the amazing experiences companies will be able to offer customers. “Two-day shipping will become two-hour shipping everywhere,” says Vannavada. Red Wing’s Harvey says his company is focused on personalization right…

Number Of Martech Companies Doubles To 2,000 In 2015

…necessarily MarTech Today. Staff authors are listed here. About The Author Scott Brinker Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech…

MarTech Today: Companies increase martech spend, most companies report they will comply with GDPR & advanced TV

…reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Report: Companies increase martech spend but struggle to keep up with the speed of its growth Jul 12, 2018 by Robin Kurzer Though companies say they aren’t keeping up with the speed of martech’s evolution,…

Shared learning from the martech OASIS companies — Investment, innovation and integration

…vision and the imperative to change direction when the right opportunities arise. What can other martech vendors learn from the OASIS companies? As noted at the beginning of this article, the martech ecosystem is vast and contains a range of highly sophisticated vendors. The likes of Marketo,…

MarTech Today: Companies fear 3rd party liability for GDPR, martech + ad tech & Snapchat’s private marketplace

…technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks Jul 31, 2018 by Robin Kurzer Only 32 percent of companies say they are fully GDPR-compliant,…

Report: Companies increase martech spend but struggle to keep up with the speed of its growth

…plan to increase their martech spend, with 63 percent feeling like the martech landscape has evolved rapidly or at light speed in the last year. But only 28 percent feel like their company’s use of martech has grown at that same level. With more than a quarter of the companies (27 percent) saying…

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MarTech Today: Weather Company’s new Watsonized ad platform, sharing your marketing stack & more

…marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM’s Weather Company employs Watson to boost its updated ad targeting platform Oct 21, 2016 by Barry Levine Watson interprets the company’s massive first-party data from its app…

Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough

…to martech adoption, with budget topping the list. Sixty-nine percent said money is holding their company back from implementing new marketing technology. Thirty-five percent said the difficulty of implementing new martech solutions is a problem, and 33 percent cited their company’s internal…

MarTech Today: Adobe adds email enhancements, customer loyalty for transparent companies & more

…From MarTech Today: Adobe adds enhancements to boost the venerable channel of email Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking. Report: Customers are more loyal to companies…

MarTech Today: The Weather Company partners with LiveRamp, everything about F8 & the easiest page speed win

…technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The Weather Company’s data now available to any advertiser through LiveRamp Apr 24, 2017 by Barry Levine The new partnership means that the IBM-owned Weather Company will now become what it…

MarTech Today: Bids for Yahoo, thinking like a data company & 20 years of search engines

…Danny Sullivan and Matt McGee talk about the big marketing news from the past week. Why agencies and marketers need to think and act like data companies Apr 18, 2016 by James Green It’s no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the…