Martech Conference 2019

MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label

…MarTech East conference in Boston lauded the process for its focus on the end user. Customer data platforms ‘not a silver bullet,’ says CDP Institute founder Oct 2, 2018 by Amy Gesenhues CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech…

Related Content: Customer Data Platform

Here’s your exclusive sneak peek at the MarTech agenda

…the next wave in martech evolution. And yours truly, Scott Brinker, will look at Martech in 2019 — The New, New Rules of Marketing. Book early and save big There are a few different ways to attend MarTech based on your budget and goals: All Access Pass — the complete MarTech experience. Access…

MarTech Today: AI/blockchain solutions for marketing’s challenges, MarTech East announcements & California’s new bot law

…2018 by Barry Levine Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments. California’s new bot law forces companies to tell you when you’re interacting with a machine Oct 3, 2018 by Greg Sterling The law goes into effect on July 1, 2019 and will likely have national…

5 essential strategies B2B marketers must master in 2019

…analogy of the human body and exercising to improve athletic performance, a key ingredient in your 2019 plan must be a strong “core” to support the business. During the B2B Game Changers Conference held last month, this was a clear message delivered by leading B2B marketers who shared their…

Are you a member of the MarTech community? Check out the Manifesto and find out

…Manifesto or check out the video to find out. Join the MarTech Community in 2019 The best opportunity for you to connect with like-minded marketers and learn from real-world experts is at MarTech. Here’s what past attendees said about their MarTech experiences: From start to finish, every session…

MarTech Today: Attribution for understanding, content for personalization & Apple will praise GDPR

…CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels. Here’s a sneak peek at the SMX West 2019 agenda Oct 23, 2018 by Chris Sherman I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it.…

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

…generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance. MarTech Today’s first publication of…

MarTech Today: Nat Geo and Oath’s ads for VR, Microsoft’s ‘real world’ uses of AI & more

…Registration for MarTech is open! Nov 14, 2018 by MarTech Today MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily. Join us April 3-5, 2019 in San…

MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager

…exclusive savings to SMX West Nov 6, 2018 by Marketing Land Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates…

Discover the ‘new’ new rules of marketing

…necessarily MarTech Today. Staff authors are listed here. About The Author Scott Brinker Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech…

Salesforce launches Einstein Voice for ‘conversational CRM’

…to build their own voice assistants quickly and simply. The products won’t be available until summer and winter 2019; pricing has not been determined. Ahead of its annual conference this week, Salesforce announced the Einstein Voice platform. Initially, there are two products being introduced:…

California’s new bot law forces companies to tell you when you’re interacting with a machine

Earlier this year at Google I/O, the company’s developer conference, Google demonstrated an AI technology called Duplex. The AI-powered conversational bot sounded indistinguishably like a human during recorded human-computer interactions over the phone. This was the Turing test realized. When I…