Martech Conference 2019
MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label
…MarTech East conference in Boston lauded the process for its focus on the end user. Customer data platforms ‘not a silver bullet,’ says CDP Institute founder Oct 2, 2018 by Amy Gesenhues CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech…
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Here’s your exclusive sneak peek at the MarTech agenda
…the next wave in martech evolution. And yours truly, Scott Brinker, will look at Martech in 2019 — The New, New Rules of Marketing. Book early and save big There are a few different ways to attend MarTech based on your budget and goals: All Access Pass — the complete MarTech experience. Access…
MarTech Today: AI/blockchain solutions for marketing’s challenges, MarTech East announcements & California’s new bot law
…2018 by Barry Levine Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments. California’s new bot law forces companies to tell you when you’re interacting with a machine Oct 3, 2018 by Greg Sterling The law goes into effect on July 1, 2019 and will likely have national…
Here are the 2019 MarTech Conference Stackie Awards entrants
…IS. Saba Sigstr Simple More about the MarTech Conference Join us at MarTech East in September! There are 6 challenges every data-driven marketer faces. Here's how to manage them. How National Public Radio reinvented itself for an on-demand audience MarTech Overtime: How B2B marketers can reach…
2019 Martech Trends You Need To Know
…specialization; cutting-edge technology and human expertise; and customized martech capabilities without reinventing the wheel. Learn more. Register today for “2019 Martech Trends You Need To Know,” sponsored by MarTech Conference and chiefmartec.com. About The Author Digital Marketing Depot Digital…
Marketing analytics buyer’s guide for 2019
…Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. Channel: Martech: Analytics & DataSponsored White Papers & Webinars
How 2019 Stackie Award winner Sargento cooked up their stack
…off the 2019 MarTech conference raised $4,800 for Girls Who Code, a nonprofit organization supporting women in the field of computer science. In addition to Sargento, this year’s Stackie Award winners included Airstream, ESRI, Juniper Networks and Paychex. More about the MarTech Conference See all…
5 essential strategies B2B marketers must master in 2019
…analogy of the human body and exercising to improve athletic performance, a key ingredient in your 2019 plan must be a strong “core” to support the business. During the B2B Game Changers Conference held last month, this was a clear message delivered by leading B2B marketers who shared their…
MarTech Today: The coming battle between ABM and marketing automation tools, MoPub partners to fight in-app ad fraud and the MarTech conference agenda
…daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The coming battle between ABM and marketing automation tools Jan 8, 2019 by Barry Levine Gartner VP/analyst Todd Berkowitz talks about the evolution…
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
…time in eight years, with the 2019 Marketing Technology Landscape including 7,040 companies, an increase of just three percent from 2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 Martech Landscape during a keynote address at the conference in San Jose Thursday. “The…
5 martech predictions for 2019 that marketers should be thinking about now
As far as martech predictions for 2019 go, there are some no-brainers: brands and advertisers will continue to increase their digital spend and increasingly rely on programmatic ad platforms, and there will be more growth in voice tech and the Internet of Things (IoT). But for intrepid marketers,…
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
The 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to honor its brightest stars. With nearly 50 entries submitted, five winners were announced by the conference’s Program Chair Scott Brinker. “I’m incredibly grateful…