Martech Governance

Own your marketing data: To-dos for good data governance

…of data is undisputed, data governance is often last on the priorities list, giving way to more exciting martech tools. Yet, lack of data governance translates to poor decisions and ironically, challenges to onboarding any new tool or technology in the martech stack. When we start an attribution…

Martech enablement series: Part 6 — Building the car

…procedures and protocols. So, too, is the case with safety in martech. Start with a mindset of safety first. A few areas to focus on are: internal governance — Systems, policies, procedures and protocols for how martech is managed in your organization. regulatory compliance — Many industries…

MarTech Today: SteelHouse’s free viewability reports, Impact Radius’ affiliate search tool & good data governance

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen Jan 18, 2017 by Barry Levine The company says…

Eric Schmidt: Google User Data Safer From Prying Eyes, Even The US Government’s

…events in troubled countries. During the original Arab Spring in 2010, some governments tried to turn off internet access to its citizens. Now they are more sophisticated. “What’s happened in the last year is the governments have figured out you don’t turn off the internet: you infiltrate it,”…

From martech silos to an omnichannel stack

…from martech to CX is more than just a technical challenge. RSG’s Stack Leadership Council is evolving some approaches to governance and operations in this new world. I look forward to sharing those lessons. Opinions expressed in this article are those of the guest author and not necessarily MarTech…

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

…number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance. MarTech Today’s first publication of the “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the market for customer data…

Meet the MarTech Speakers: Rohit Prabhakar

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author MarTech Today MarTech Today is a daily publication covering digital marketing industry news, martech trends, strategies and tactics for marketing technology professionals.…

Meet the MarTech Speakers: Barre Hardy

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author MarTech Today MarTech Today is a daily publication covering digital marketing industry news, martech trends, strategies and tactics for marketing technology professionals.…

MarTech Today: MeetEdgar’s automated social posts for SMBs, Enterprise Customer Data Platforms & more

…number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance. MarTech Today’s first […] From Marketing Land: Europe to punish sites for not removing ‘illegal content’ within one hour Aug 20, 2018 by…

GDPR: Publishers and martech will rely on each other

…governance programs that require all martech companies operating on their sites or serving their ads to comply with the GDPR, and I’m already seeing contractual revisions to this effect. Where these prominent publishers lead, others will soon follow — and this trend will spread across the martech…

The MarTech Minute: Strategic acquisitions, new products and more

We’re seeing acquisitions, new partnerships and some product announcements this week. Here’s our wrap-up. Martech in Motion Influicity launches audience analysis tool using government data The influencer marketing platform says the tool will empower marketers to qualify influencers based on audience…

MarTech Today’s GDPR guide for marketers is now available

…wondering what a European Union (EU) law has to do with you. The short answer is: everything. GDPR is a sweeping set of new data privacy rules that govern the collection and use of EU citizens’ personal data — no matter where you are located. So, if you currently have European customers, or plan to,…