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Martech Landscape

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Related: What Is Martech

What is martech? The marketing technology landscape, explained

Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve…

MarTech Landscape: What is a data management platform (DMP)?

…and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin. Related TopicsChannel: Martech: AdvertisingDMP: Data Management PlatformsWhat is martech? The marketing technology landscape,


Related Content: Dmp | Adobe

MarTech Landscape: What is predictive advertising?

…In this installment of our MarTech Landscape series, we look at how predictive advertising works and how it’s commonly applied. What makes predictive advertising predictive? Predictive advertising is a subset of predictive analytics, also covered in our MarTech Landscape series. Predictive analytics…

MarTech Landscape: What Is Programmatic Advertising & Media Buying?

…With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin. Related TopicsChannel: Martech: AdvertisingProgrammatic Advertising & Media BuyingWhat is martech? The marketing technology landscape, explained

MarTech Landscape: What is machine learning and why should marketers care?

…and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related TopicsChannel: Martech: ContentEmail Marketing & MartechMachine Learning & Artificial IntelligenceWhat is martech? The marketing technology landscape, explained

MarTech Landscape: What is XR?

…SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related TopicsAugmented & Virtual RealityChannel: Martech: MarketingWhat is martech? The marketing technology landscape, explained

MarTech Landscape: What is RTIM?

…(RTIM) — is useful because it defines a clear view of digital marketing’s central goal: immediate context. In this installment of MarTech Today’s MarTech Landscape Series, we explain what RTIM is — and why it clarifies what modern marketing is trying to do. RTIM = Right now contextual marketing…


Related Content: Adobe

MarTech Landscape: What are VAST and VPAID?

…film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related TopicsChannel: Martech: AdvertisingVideoWhat is martech? The marketing technology landscape, explained

MarTech Landscape: What Is An Ad Network?

…Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin. Related TopicsChannel: Martech: AdvertisingWhat is martech? The marketing technology landscape, explained

MarTech Landscape: What Is Web Analytics Software?

…Reports that covers various marketing technology software categories. Previously she held senior marketing positions in publishing, where she worked for more than thirty years. Related TopicsAnalyticsChannel: Martech: Analytics & DataWhat is martech? The marketing technology landscape, explained

MarTech Landscape: What are those DAM systems?

…since many businesses have thousands, if not millions, of media assets stored somewhere as digital files. In this installment of MarTech Today’s MarTech Landscape Series, we explain what those DAM systems are and why marketers often need them. What are DAM systems? Besides photo files, digital…

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