Martech-Tools
5,000+ Martech Tools: What’s a marketer to do?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching, and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to…
How to choose martech tools that your team will love
Marketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure our programs like never before. We can do so much more with so much less. We can identify and reach our target audiences at incredible levels of precision;…
MarTech Today: The 2017 Martech Landscape, Stackies and Hackies winners, & how to choose martech tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape May 10, 2017 by MarTech Infographics Almost 5,000 companies are now…
MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Conductor adds Insight Stream to its Searchlight platform Oct 24, 2016 by Barry Levine The new insight engine culls recommended actions…
Cutting-edge martech? 65% of brands have no plans to invest this year
Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey, almost two-thirds said they’re not planning to invest in those cutting-edge technologies in 2017. The data are from Bynder’s just-released “State of Branding 2017”…
MarTech Today: TV Time launches analytics platform, post-GDPR data breaches in Ireland & tools to test page speed
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: TV-watching viewer app TV Time launches an analytics platform Aug 6, 2018 by Barry Levine The self-service platform offers sentiment…
New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data between themselves. You could use a major marketing platform and integrate the others, but the major platform may not have out-of-the-box integrations with…
Related Content: Ipaas
MarTech Today: Cision adds image tracking, data privacy legislation in US & revving up your page speed
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Earned media platform Cision adds image tracking with ShareIQ purchase Aug 10, 2018 by Barry Levine ShareIQ’s technology is designed to track…
Machine learning comes to call analytics
The term “AI” is everywhere these days. And it’s often difficult to separate the marcomm from the actual martech. Invoca CEO Gregg Johnson assures me that the company’s new Invoca Signal AI is the latter. He says that the company is bringing machine learning to call analysis for deeper customer…
The MarTech Minute: Stackies, collaborations and a new VenueLytics platform
A lot of hustle and bustle in the martech world this week with announcements of martech tools, new hires and a fun way to compete with your marketing colleagues. Martech in Motion Show off your stack Scott Brinker has announced that The Stackies 2018: Marketing Tech Stack Awards are now open for…
Own your marketing data: To-dos for good data governance
The famous quote frequently attributed to Peter Drucker goes, “You can’t manage what you can’t measure.” Marketers agree. They want to make data-driven decisions based on cohesive marketing measurement. Accurate measurement needs good data — or else it’s garbage in, garbage out. While the importance…
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software as a service). “I’ve lived and learned what it takes to drive customer acquisition, identify cross-sell opportunities and maximize retention,” says Agrawal. The…
