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Martech spend

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Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough

…said the difficulty of implementing new martech solutions is a problem, and 33 percent cited their company’s internal resistance to change as another issue preventing martech adoption. The survey also attests to the value of word-of-mouth in the martech space. The top source for learning about…

Two new reports: The good news is marketers will spend more on martech

…technology paint a similar picture: Spending is up, but so is confusion. Conductor’s new study on marketing executives’ relationship with technology, “Marketing Executives Reveal Their 2017 Marketing Strategy,” found that 70 percent will spend more on martech next year than this year. This is the…

CMOs should be measured by their results, not their spend

…this stage “Martech’s ROI Inflection Point,” and I believe that when CMOs are successful, the percentage of revenue their budget occupies should go down in the long term. Now, I recognize theory is different from reality, so I took a look at what’s happening with my own tech spend. Call it…

Businesses prepare to spend heavily on CCPA compliance

…percent of respondents expect to spend more than $100,000 on CCPA-related compliance expenses this year. Nearly 20 percent plan to spend more than $1 million. Planned investments are lower for those that already have GDPR programs, with 61 percent planning to spend more than six figures on CCPA…


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Why Media Spend Is Burning A Hole In The CMO’s Pocket

…technology (martech) spending, partly fueled by Scott Brinker’s widely shared industry landscape supergraphic, media investment — the fuel that generates new prospects and customers — tends to be absent from the conversation. For perspective, eMarketer has forecast media spending to reach $656.3…

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