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Practical advice for planning a CRM marketing stack upgrade

…vary in flexibility, speed and completeness. Connections I am talking about include: customer data integration (CDI) and master data management (MDM) to marketing database, marketing cloud, or campaign management platform. database or campaign management platform to marketing cloud and vice versa.…

Amperity emerges from stealth with a muscular CDP

…Kabir Shahani told me that other CDPs are “evolved from CRM, tag management, or DMPs [data management platforms],” while his is evolved “more from MDM” or master data management, and is thus designed for industrial-strength data management. For instance, he said, Amperity can ingest raw customer…

6 areas to make your martech stack work with people, processes and data

…inbox or console to manage all communications. Technologies: Marketing, advertising, ecommerce, call center, command center, CRM, mobile apps, DMP, MDM, communities, point of sales, feedback management, blogs, etc. Here you need to understand the functionality boundaries between the technologies.…

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