Merkle
A martech wish list: Where marketing clouds need to go
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
People-based marketing requires good people
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
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A way to think about modern CRM
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
MarTech Today: Salesforce’s ‘State of Marketing’ report, Pega’s Unified DMP & AMP for WordPress
…farmers market Jun 16, 2017 by Amy Gesenhues Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way. Pega, Merkle launch Unified Data Management Platform Jun 16, 2017 by Barry Levine The new offering lets Pega’s Decision Hub choose in real time the ads…
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7 steps to help you prepare for a marketing cloud/email service provider transition
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
Pega, Merkle launch Unified Data Management Platform
Cambridge, Massachusetts-based Pegasystems and performance marketing agency Merkle announced this week the launch of their Unified Data Management Platform (DMP). The companies said that this new offering keeps paid media in sync with customer engagement, confronting some of the problems marketers…
Jose Cebrian
Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for…
Anna Shirley
Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a…
MarTech Today: IBM’s Watson powers Lucy, Taboola teams with AppNexus & Twitter targets emojis
…use multiple devices and browsers to demonstrate the cookie’s inability to measure those movements. Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data Jun 15, 2016 by Ginny Marvin Publisher Addressable Marketplaces said to be the first to offer…
MarTech Today: AdRoll’s SendRoll, Visualizing MarTech Stacks & Google Action On Spam Reports
…Email Marketing 101: Schema.org for Email, blog.movableink.com Influitive Raises Additional $8.2M, Acquires Ironark Software, www.prnewswire.com Merkle Acquires Comet Global Consulting, a leading provider of decision management solutions, www.merkleinc.com Opera/Unacast Partnership Connects…
The MarTech Minute: A Vatican partnership, a name change and new hires
…Cloud. Dentsu Aegis Network acquires DWA The deal is the latest addition to the group’s B2B capability. The new business will be branded “DWA, a Merkle company.” TermScout is now SaleScout The B2B data solutions company said the rebrand better aligns with its mission. Chris Lynde was named CEO and…
MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal
…what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion Aug 8, 2016 by Matt McGee US-based digital agency says it will continue to operate independently. Move over,…
