Merkle
Managing the stack: Analytics, data management and the new era of marketing
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
Better personalization: The intersection of AI, automation and marketing
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
A way to think about modern CRM
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
Pega, Merkle launch Unified Data Management Platform
Cambridge, Massachusetts-based Pegasystems and performance marketing agency Merkle announced this week the launch of their Unified Data Management Platform (DMP). The companies said that this new offering keeps paid media in sync with customer engagement, confronting some of the problems marketers…
Merkle launches bidding platform tailored for Amazon sponsored brand ads
…Merkle. “With this new bid technology, as Amazon media becomes more competitive, our teams can focus more on analyzing performance to identify new opportunities and take advantage of them more proactively on behalf of our clients, while also scaling the program effectively.” More on the news Merkle…
MarTech Today: Facebook Stories’ viewability measurement, Merkle’s bidding platform for Amazon-sponsored ads, more
…Stories video ads Dec 20, 2018 by Robin Kurzer The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic (SIVT). Merkle launches bidding platform tailored for Amazon sponsored brand ads Dec 20, 2018 by Ginny Marvin The proprietary platform was developed to meet growing…
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Jose Cebrian
Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for…
Marc Rossen
…Lead for Merkle focused on transforming our clients marketing through people based marketing strategy and activation. The M1 Data Science team is experts in people based addressable data, MarTech platforms, and application of analytics to drive change for global marketers. Prior to Merkle, Marc led…
Anna Shirley
Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a…
Alex Yoder
Alex is responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience and experience analytics capabilities. Yoder has executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was…
MarTech Today: Adobe buys Marketo, Segment adds data quality tracking & more
…Lytics and Merkle for the ‘Customer Data Challenge’ webinar Sep 20, 2018 by Digital Marketing Depot How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as…