Merkle
A martech wish list: Where marketing clouds need to go
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
People-based marketing requires good people
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
A way to think about modern CRM
…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…
Pega, Merkle launch Unified Data Management Platform
Cambridge, Massachusetts-based Pegasystems and performance marketing agency Merkle announced this week the launch of their Unified Data Management Platform (DMP). The companies said that this new offering keeps paid media in sync with customer engagement, confronting some of the problems marketers…
Jose Cebrian
Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for…
Anna Shirley
Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a…
Customer Data Challenge: Improve martech efficiency and ROI with unified data
…you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack — to deliver more compelling marketing messages…
The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves
…campaigns across channels to build customer loyalty. Merkle teams up with Cardinal Path As part of the collaboration, Cardinal Path will deliver Google Analytics 360 Suite, including licensing, services and support, to both its own and Merkle’s clients. Tapad integrates with Adobe The company…
MarTech Today: AdRoll’s SendRoll, Visualizing MarTech Stacks & Google Action On Spam Reports
…Email Marketing 101: Schema.org for Email, blog.movableink.com Influitive Raises Additional $8.2M, Acquires Ironark Software, www.prnewswire.com Merkle Acquires Comet Global Consulting, a leading provider of decision management solutions, www.merkleinc.com Opera/Unacast Partnership Connects…
MarTech Today: Vistar’s new online storefront for DOOH deals, Facebook’s new review processes for apps & more
…6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI, Business2Community Why Creative is Essential in Personalization, Merkle About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…
The MarTech Minute: A Vatican partnership, a name change and new hires
…Cloud. Dentsu Aegis Network acquires DWA The deal is the latest addition to the group’s B2B capability. The new business will be branded “DWA, a Merkle company.” TermScout is now SaleScout The B2B data solutions company said the rebrand better aligns with its mission. Chris Lynde was named CEO and…
MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal
…what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion Aug 8, 2016 by Matt McGee US-based digital agency says it will continue to operate independently. Move over,…
