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Anna Shirley

Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a…

Jose Cebrian

Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for…

Better personalization: The intersection of AI, automation and marketing

…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…

Managing the stack: Analytics, data management and the new era of marketing

…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…

A way to think about modern CRM

…authors are listed here. About The Author Jose Cebrian Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and…

Pega, Merkle launch Unified Data Management Platform

Cambridge, Massachusetts-based Pegasystems and performance marketing agency Merkle announced this week the launch of their Unified Data Management Platform (DMP). The companies said that this new offering keeps paid media in sync with customer engagement, confronting some of the problems marketers…

Merkle launches bidding platform tailored for Amazon sponsored brand ads

Merkle. “With this new bid technology, as Amazon media becomes more competitive, our teams can focus more on analyzing performance to identify new opportunities and take advantage of them more proactively on behalf of our clients, while also scaling the program effectively.” More on the news Merkle

Marc Rossen

…Lead for Merkle focused on transforming our clients marketing through people based marketing strategy and activation. The M1 Data Science team is experts in people based addressable data, MarTech platforms, and application of analytics to drive change for global marketers. Prior to Merkle, Marc led…

Alex Yoder

Alex is responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience and experience analytics capabilities. Yoder has executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was…

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