Messenger
How Valassis used bots on Facebook Messenger to drive offlline auto sales
…poor execution. A recent case study from Valassis is valuable for insight into what an intelligent use of bots looks like. Chatbots (on Facebook Messenger) were integrated into a larger automotive lead-generation campaign that involved careful targeting of prospects and human follow-up. Valassis…
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Facebook’s Messenger updates chatbots with built-in language parsing, bot-to-human handoffs
…numbers to Messenger accounts For $99 bot makers can apply to send messages to people through Messenger based on those people’s phone numbers. This is basically a way for brands to extend their text-messaging sign-ups into Messenger. Even though there are 1.2 billion people using Messenger every…
Facebook Messenger can now power chat on brand sites
…of Messenger,” said Kemal El Moujahid, lead product manager for Messenger’s developer platform. KLM Royal Dutch Airlines is among the first businesses to use Messenger to power chat on its own site. Personalization powered by Facebook user IDs A reason businesses may opt to use Messenger on their…
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
…it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto, California-based company of the same name. Deal terms for the three-year old company were not made public. But Facebook may well have plans for Ozlo beyond Messenger. Last fall, Ozlo co-founder…
Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger
…also reportedly ready to launch live chat buttons for websites that can bounce over to the Messenger app or Messenger on the web. This builds on last year’s F8, where Facebook began the push to turn its Messenger into a customer service channel. In covering last year’s conference, our reporter Greg…
Facebook launches Facebook Spaces, Camera Effects Platform, Messenger bot discovery at F8
…place, a “Camera Effects Platform” allowing anyone to create filters for Facebook Camera and an improved way for people on Messenger to discover bots. Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions is our detailed story on the bot discovery…
MarTech Today: Google battles header bidding, the reborn Facebook Messenger & Hootsuite opens up
…like inline linking, new formatting shortcuts and more. How I sent Mark Zuckerberg flowers using a Facebook Messenger bot Apr 12, 2016 by Danny Sullivan Facebook has positioned Messenger as a universal app for getting things done. Can you really buy flowers through it? Yes, you can. Facebook exposes…
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
…F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger…
MarTech Today: youXtools’ AI-powered user testing, Facebook Messenger’s customer chat plugin & embracing live video
…7, 2017 by Amy Gesenhues Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale. Facebook Messenger can now power chat on brand sites Nov 7, 2017 by Tim Peterson Messenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM channel. From…
MarTech Today: Free mobile BI, Facebook Messenger’s mobile wallet & Lotame’s Smart TV Audiences
…and SMBs that will impact your marketing strategy. Report: Facebook Messenger might become your new mobile wallet Mar 28, 2016 by Tim Peterson Facebook plans to let people buy products in physical stores using Messenger, according to a report by The Information. Lotame’s new Smart TV Audiences…
MarTech Today: Facebook’s Messenger platform, Nielsen’s Marketing Cloud & Google Voice Access
…reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Messenger Platform launched, allows businesses to build bots Apr 12, 2016 by Danny Sullivan Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle…