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[Webinar] A whirlwind tour of the 5 disruptions reshaping marketing

…these changes would each present a significant challenge to organizations. Taken together, the collision of disruptions; Digital Transformation, Microservices & APIs, Vertical Competition, Digital Everything and Artificial Intelligence (AI) combine into the perfect storm of technology, marketing and…


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Adobe launches commerce-based microservices across its clouds

…told me that these 20 microservices are flexible, portable small programs offering such functions as shopping cart, wish list and inventory query. He said that Adobe is the first provider of marketing-focused clouds to offer these functions as microservices. Each microservice consists of a business…

Getting to know your B2B tech buyer

…presumed to be on the Christmas list of every CIO, CTO and Director of Engineering? How about “microservices?” I see you’re smiling in agreement. (Or are you smirking? It’s hard to tell from here.) “Microservices” isn’t just a bit of marketecture fluff. It’s a bit of codified shorthand that distills…

The 5 big disruptions to marketing in 2018

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which…

The 5 Big Disruptions to Marketing in 2018

…years. The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital Transformation. Microservices and APIs. Vertical Competition. Digital Everything. Artificial Intelligence. These trends are dramatically altering the digital landscape in…

Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

…building their own microservices and adding in best-of-breed applications from SaaS vendors. The goal is to build a big catalog of APIs that are each the system of record for a small business domain. In this model, you’d have one store location API, backed by a microservice, backed by a database.…

Discover the ‘new’ new rules of marketing

…to these ‘new’ new rules of marketing… We’ll discuss centralization versus decentralization in these sessions: How IT and Marketing Can Use Microservices to Peacefully Coexist and Serve the Needs of Customers Untangling Your Martech Stack And of course, my keynote — Martech in 2019: The New, New…


Related Content: Agile Marketing

The case for a cloud-enabled business advisor

…Cloud-enabled microservices transform business intelligence As business applications move into the cloud, so too does the data that needs to be analyzed. But with the disaggregation of IT services around business capabilities into hundreds or even thousands of cloud “microservices” what does the…

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