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Mike Sands

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How The Cookies Crumble In A Mobile-First World

Today’s digital technologies have the ability to connect people and brands in the most advanced, relevant ways ever seen. The promise of digital devices — and all the information that comes along with them — has made it possible for marketers and advertisers to connect with their customers with…


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Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario

I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to music. The headlines all seem to report on the latest retail fatality, the next big thing to take ad tech by storm or speculation on someone’s love life in Hollywood.…

Identity is having its moment, but most martech isn’t ready

Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform…

Smart marketing still hinges on humanity, not technology

Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now, it seems as if we think everything would work better if it were smart. We can buy…

ID graphs: The path to identity resolution

Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never…

119 billion reasons why brands must control their customer data

In late July, Facebook woke up to the largest one-day loss by any company in the history of the US stock market, dropping $119 billion (roughly one-fifth of its market value) after posting slower-than-expected user growth in its Q2 earnings report. For those who underestimated the impact of last…

Why data onboarding matters more today than one week ago

As U.S. marketers intensify their focus on customer identity resolution — an investment a Winterberry Group/DMA study projects will jump from $900 million in 2018 to $2.6 billion by 2022 — data onboarding is thrust into the spotlight. Why now? Sure, onboarding — the technical process of uploading…

2017: The year identity changed everything

This year was a tumultuous one for brands across the board. Newsfeeds were dominated by Amazon, on pace to become the first trillion-dollar company any day now. The Facebook-Google duopoly grew even more powerful, raking in half of global ad revenues this year, and more than 60 percent in the US,…

3 ways to thrive in the year of customer experience

2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend, reporting a record-setting Prime Day and its most successful holiday season to date. Innovations like artificial intelligence and virtual reality made their way from…

How customer identity solutions slash churn — and boost revenue

Recently, I spoke with a CMO in the retail sector who told me that about 50 percent of his customers buy once and then never buy again. And he knows that slicing that attrition rate by just one or two percentage points would drive millions of dollars to the bottom line. This is a common challenge,…

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