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Millennials

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Marketing to millennials: It’s about loyalty and personalization

…like a millennial – and channel their values Millennials may be the most environmentally aware, skeptical and global generation. As such, brands must offer products and experiences that promote these virtues and entice millennials to align their loyalty with a specific brand. Because millennials are…

The future of email marketing is already here

…marketer evolves from thinking of subscribers as names on a list to viewing them as individuals. It’s called a “service mentality,” and it’s what millennials (and other digital media users) are coming to expect from brand interaction — so it’s where your marketing culture has to evolve, too. Explore…

Report: 43% of millennials have made a voice-device purchase in past year

…Sands, 19 percent of consumers have made a purchase using a voice-controlled device in the past 12 months. The numbers go way up, however, for millennials, with 37 percent reporting “they ‘always’ or ‘often’ shop online via voice-controlled devices.” Among this group, 43 percent made a purchase…

Botnado: Will the bot explosion help or hurt brands?

…messaging and millennials is complete without a companion discussion about bots. Indeed, there’s a perception that millennials would rather interact with bots than humans and are generally eager to have bot interactions. A 2017 study by Retale argues that the majority of millennials are having…

Taboola adds a third-party data marketplace

…system, as a list of cookies to be matched with the cookies of Taboola visitors. What Taboola didn’t have was targeting by demographics (such as millennials), intent (like shopping for a car) or behaviors (like a user who frequently visits stories about politics). But now it does, through the new…

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