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Oracle adds ad verification to its data wheelhouse by acquiring Moat

…Datalogix acquisition, but now it is boosted by Moat. He added that Moat now gives Oracle an opportunity to enter “currency metrics,” meaning the data — such as which ads are delivered where — on which ad contracts are based. Frank also pointed out that Moat also provides Oracle with a measurement…

Study: Exposure to viewable ads drove a 53% increase in store visits

…a 20.4 percent in-store conversion lift. Moat’s role was to determine viewability and Placed tracked store visits using mobile location data and its panel. Here’s how the study was conducted: To set up measurement of foot traffic to on-premise locations, Moat appended a Placed pixel to the campaign…

Google aims for broader AMP Ads adoption across mobile web

…also.” In Thursday’s presentation, Google introduced several initiatives to increase adoption of AMP ads, including partnerships with Celtra and MOAT and a native video player. Features critical to advertisers — such as viewabilty monitoring, analytics, click protection and other back-end functions…

AppNexus gives up MRC accreditations

…Given our integrations with third-party verification services that already have MRC accreditation—DoubleVerify, Integral Ad Science, Meetrics, and MOAT — the process is unnecessarily duplicative both in both cost and effort. Our primary DSP competitors, including MediaMath, The Trade Desk, Google…

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