Mobile-Marketing
Individualization: Mobile marketing’s next step
Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting…
Mobile Marketing Platform Leanplum Lands $11.6M Series B Funding
Leanplum, a mobile marketing and conversion platform, has announced a Series B funding round totaling $11.6 million. This round includes new investor Kleiner Perkins Caufield & Byers (KPCB), along with money from existing investor Shasta Ventures. This latest investment comes on the heels of…
Adobe Target gets some new tools for mobile marketing
From Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is today announcing several enhancements for Target, which offers A/B testing for customizing experiences. The key one is a new Visual Experience Composer for mobile apps. Previously, if a marketer wanted to test, say,…
Gartner releases first Magic Quadrant on mobile marketing platforms
A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile…
‘Alexa: How will voice impact my mobile marketing?’
If you thought mobile transformed marketing and customer engagement, get ready for voice to change everything again. Thinking back to the early 2000s, people had no idea how complex and clunky Blackberry devices were. It was the “gestation phase” for smartphones — when the platform was new,…
MarTech Today: Gartner’s first Magic Quadrant on mobile marketing platforms, IAB Tech Lab’s blockchain program & mapping your martech stack
Here’s our daily recap of what happened in marketing tech, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Gartner releases first Magic Quadrant on mobile marketing platforms Jul 19, 2018 by Barry Levine Mobile-only platforms take most of the top…
MarTech Today: The cutting edge of martech, voice’s impact on mobile marketing & ads are ‘on life support’
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: On the cutting edge of martech: Our top columns of 2017 Dec 29, 2017 by Desiree Everts DeNunzio From grappling with data fatigue to finding…
MarTech Today: SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only…
Mobile marketer Leanplum buys Connecto’s conversational marketing
From Leanplum Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications. This week, the San Francisco-based firm added another capability for improving those…
Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments”
Everyone, it seems, is having their moments. Today, mobile marketing firm FollowAnalytics is introducing Contextual Campaigns that can utilize pinpoint “mobile moments” to trigger marketing messages. Their announcement joins the updated Breakthrough Moments that MediaBrix unveiled in late summer,…
AI & machine learning top list of new technology investments for mobile marketers, YouAppi survey finds
Mobile marketers are increasing their investments in marketing technologies this year, with particular focus machine learning and artificial intelligence, according to a report released Wednesday by YouAppi. The CMO Mobile Marketing Guide shows that 49 percent of the 425 global digital marketers…
