Mobile Marketing

Mobile Marketing & Martech

Individualization: Mobile marketing’s next step

Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting…

Mobile marketer Leanplum buys Connecto’s conversational marketing

…propelled by $47 million in Series D funding raised by Leanplum last November — is another capability in the mobile marketing platform’s quest for a “next generation marketing cloud,” where mobile is employed to build “personalization at scale.” Leanplum co-founder and CEO Momchil Kyurkchiev told me…

Mobile Marketing Platform Leanplum Lands $11.6M Series B Funding

…investor Shasta Ventures. This latest investment comes on the heels of Leanplum’s recent launch of its Lifecycle Engine, a mobile marketing tool that lets marketers build “hyper-personalized campaigns on a visual timeline.” From the company’s news release: With the launch of Leanplum’s Lifecycle…

Gartner releases first Magic Quadrant on mobile marketing platforms

…about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile capabilities…

Adobe Target gets some new tools for mobile marketing

…Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is today announcing several enhancements for Target, which offers A/B testing for customizing experiences. The key one is a new Visual Experience Composer for mobile apps. Previously, if a marketer wanted to test, say,…

Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments”

…Today, mobile marketing firm FollowAnalytics is introducing Contextual Campaigns that can utilize pinpoint “mobile moments” to trigger marketing messages. Their announcement joins the updated Breakthrough Moments that MediaBrix unveiled in late summer, about the same time that mobile ad network…

‘Alexa: How will voice impact my mobile marketing?’

…last 10 years created a mobile marketing revolution, which helped brands reach audiences wherever they were, collect loads of critical data and use that data to create and hone real-time interactive experiences with their users. At that time, if your brand didn’t have a mobile strategy, chances are…

Get back to basics: New Forrester report lays out priorities for mobile marketers

…using mobile advertising to transform their customer experience and of those that are, 58 percent say that their mobile services are nearly identical to their desktop services. Among the report’s recommendations to marketers: Revisit your KPIs to increase mobile’s share in the marketing mix. Involve…

Mobile Marketer Ubimo Adds Politics As A Data Layer For Ad Targeting

…presidential politics gears up for its year-long season, and mobile marketing firm Ubimo is today announcing that it is adding US precinct-level election data to its targeting platform. The Tel Aviv-based company, which focuses on the US market, said this is the first time such publicly available…

AI & machine learning top list of new technology investments for mobile marketers, YouAppi survey finds

Mobile marketers are increasing their investments in marketing technologies this year, with particular focus machine learning and artificial intelligence, according to a report released Wednesday by YouAppi. The CMO Mobile Marketing Guide shows that 49 percent of the 425 global digital marketers…

MarTech Today: SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video

…basics: New Forrester report lays out priorities for mobile marketers Feb 26, 2018 by Robin Kurzer Marketers are encouraged to shore up their mobile programs and not to be distracted by the “shiny objects” of emerging tech. From Marketing Land: YouTube rolls out new chat replay, automatic captions…