Mparticle
mParticle launches a second-party data marketplace
…mParticle for its own targeted advertising on Facebook and other platforms. Now, Brand A might decide it wants to target, say, all of Brand B’s customers in the New York City area with ads on Facebook. Brand B creates a segment of New York City area customers and sends it to mParticle. mParticle…
MarTech Landscape: What is a Customer Data Platform (CDP)?
…while Ensighten is generally characterized by its tag management and Segment by its API hub. Treasure Data offers analytics infrastructure, mParticle calls itself a mobile data platform, Ascent360 offers a marketing campaign platform, and Signal is a “people-based marketing platform.” Some…
mParticle announces single SDK for OTT streaming TV apps on Roku
…tools. mParticle notes that Roku is the most popular streaming TV box, with an estimated 49 percent market share, but it has not previously had support for even basic analytics, much less advanced tools. Now, the single mParticle SDK can capture user activity, send it to the mParticle platform,…
MarTech Today: mParticle’s second-party data marketplace, IAS’ ad exposure metrics & the future of branding
…Today, Marketing Land and other places across the web. From MarTech Today: mParticle launches a second-party data marketplace May 3, 2017 by Barry Levine A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data. AdRoll debuts…
MarTech Today: mParticle’s SDK for Roku, NewsWhip Analytics & an introduction to streaming analytics
…recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: mParticle announces single SDK for OTT streaming TV apps on Roku Feb 7, 2017 by Barry Levine The release allows a single API from Roku apps to connect…
The MarTech Minute: mParticle/Drawbridge partnership, CloudJumper acquisition and more
…week, we’re seeing some senior-level moves and appointments and watching some powerful collaborations. Martech in Motion Drawbridge partners with mParticle The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by…
Tech companies organize two efforts to support personal data management — both called Open GDPR
…request management, and mParticle CMO David Spitz told me the joint effort may expand at some point to include other common specs for personal data exchanges, such as for consent. The central problem here, he told me, is that GDPR “is bigger than any one company.” mParticle’s head of EMEA, Tim…
MarTech Today: Optimizing campaigns with call tracking, Lytics adds campaign coordination & account based marketing
…Through Customer Segmentation, MarketingProfs The Marketing Clouds Are Growing Apart, AdExchanger mParticle Raises $35 Million Series C to Accelerate Growth of its Customer Data Platform, mParticle How publishers can take advantage of machine learning, The Official Google Blog How to Choose the…
Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
…accreditation is the latest step in online TV’s evolution toward full data citizenship in the land of marketing. Earlier this week, for instance, mParticle released a single software development kit (SDK) so that TV programming apps on Roku — such as Hulu, HBO Now or Sony’s ad-supported service…
MarTech Today: Bizible’s self-service custom attribution, when anonymous web browsing isn’t & robots as gatekeepers
…by Greg Sterling More than 25 tech companies potentially involved in the action. From Around The Web: mParticle Partners with comScore to Simplify Mobile Measurement for App Publishers, mParticle Blog Return Path Acquires Email Data Company ThreatWave, Return Path Google open-sources Chrome for iOS,…
The MarTech Minute: AdTheorent spins out Barometic as separate business, Shopin partners with TRAUB and more
…Jason Kleinman was named general manager of branded content and Tom Anderson as general manager of mobile. mParticle appoints John Sedlak as chief revenue officer. He joins mParticle from Adobe, where he was vice president of the Audience Manager division. Have news and announcements for inclusion…
MarTech Today: PullString for Amazon Alexa skills, Invoca embeds IBM Watson & Microsoft shopping assistants
…integralads.com MomentFeed Announces New Online-to-Offline Customer Journey Tracking Tools for Multi-Location Brands, www.marketwired.com mParticle’s Next Generation Platform Liberates Customer Data from the Cloud, www.prnewswire.com Splash Announces SplashConnect on the Salesforce AppExchange,…