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MarTech Landscape: What is a Customer Data Platform (CDP)?

…while Ensighten is generally characterized by its tag management and Segment by its API hub. Treasure Data offers analytics infrastructure, mParticle calls itself a mobile data platform, Ascent360 offers a marketing campaign platform, and Signal is a “people-based marketing platform.” Some…

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mParticle launches a second-party data marketplace

mParticle for its own targeted advertising on Facebook and other platforms. Now, Brand A might decide it wants to target, say, all of Brand B’s customers in the New York City area with ads on Facebook. Brand B creates a segment of New York City area customers and sends it to mParticle. mParticle

mParticle announces single SDK for OTT streaming TV apps on Roku

…tools. mParticle notes that Roku is the most popular streaming TV box, with an estimated 49 percent market share, but it has not previously had support for even basic analytics, much less advanced tools. Now, the single mParticle SDK can capture user activity, send it to the mParticle platform,…

Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation

…accreditation is the latest step in online TV’s evolution toward full data citizenship in the land of marketing. Earlier this week, for instance, mParticle released a single software development kit (SDK) so that TV programming apps on Roku — such as Hulu, HBO Now or Sony’s ad-supported service…

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