Netherlands

App Annie, App Analytics Company, Acquires Distimo

…will help us further accelerate.” The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D center. The Distimo team will be integrated into the App Annie team, bringing the App Annie employee…

Methbot: The beginning of the end for digital ad fraud

…ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with data centers in the Netherlands and the United States, this digital-age criminal network deploys sophisticated tricks to defraud advertisers, brands and media companies. Now…

Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition

Teradata is hoping to boost its Integrated Marketing Cloud with today’s announcement that it is enhancing targeting for advertising and marketing through a newly acquired data management platform (DMP). This is the first marketing cloud “to bring together in a big way a single digital platform” that…

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

…are present. In this XITE campaign, the programmatic buy delivered ads for the music video service to screens in train stations throughout the Netherlands, but only when the targeted young music-inclined audiences were most likely to be walking by — such as during peak travel times for nearly music…