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Neustar

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Tighter data rules affect some marketers more than others

…factor. The uncertainty around third-party data favors both brands and data providers with scale, experience and deep pockets. Companies like Acxiom, Neustar and Datalogix have decades of experience handling sensitive consumer data and a clear business incentive to invest in the costly legal process…

The MarTech Minute: Strategic acquisitions, new products and more

…Crate & Barrel partners with Neustar The home furnishings retailer is working with the information services provider to improve the effectiveness of its marketing campaigns and to get a 360-degree view of the customer journey. Crate & Barrel will link to the Neustar OneID system to produce a…

Salesforce buys DMP Krux

…has enabled campaigns on more than a hundred ad networks through integration with such ad tech and data providers as LiveRamp, LiveIntent, Neustar and Viant, as well as Krux. Gartner VP Andrew Frank told me that the acquisition “wasn’t surprising” in that it had been rumored, plus Salesforce…

Salesforce Announces Marketing Cloud Updates Coming Later This Year

…for later this year. Part of the Active Audiences upgrade is news that Salesforce has added six new partners: Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant. The new Journey Builder gives marketers “one place to map and optimize journeys that span sales, service, marketing, custom…

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