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Data as the new currency: Three keys to CMO success in 2017

…according to Gartner’s CMO Survey for 2016–2017. As chief marketing officers plan where to invest their marketing budgets in 2017, I share some insights below on marketing and technology trends that will help CMOs fuel continued digital transformation. 1. Data as the new currency The digital…

Today’s CMO must tackle these 3 challenges

CMO becomes board room relevant. This switches the focus from marketing being a ‘nice to have’ if we can afford it; to a true driver and supporter of the company’s revenue growth strategy that is a must have to succeed. Challenge #3: Customer Experience. Qaqish says customer experience is the new

A CMO’s guide to integrating marketing technologies

…are difficult to implement and/or manage Not being sufficiently integrated with each other Whether you need to modify your existing toolset, acquire new technologies or a combination of both, you need to ensure all the platforms are integrated optimally to maximize the effectiveness of your martech…

CMO audit series, Part 6: Analytics

…technical heavy lifting: Where we used to rely on engineering or IT to add tags that could take up to six months, depending on workload, now there are new tools that, once implemented, allow marketing teams to facilitate changes unassisted. Let’s break down the top areas of focus for analytics. I’m…

A strong central stack of technology begins with the CMO

…simultaneity of those growth spurts is far from coincidental as consumers adopt new behaviors through new platforms and devices, brands require new technologies to keep pace. For the chief marketing officer (CMO), that creates unprecedented opportunity, but it also creates a highly complex…


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Machu Picchu and martech: CMO lessons from the Inca Empire

…fact, the challenge is so acute that CMO recruiters are starting to shift hiring criteria from the “demand-oriented” marketing executive to one who’s demonstrated the ability to develop a differentiated, high-value go-to-market strategy that creates new, sustainable market positions. Think…

The CMO’s guide to AI’s marketing impact for 2018

…of applied AI for Google Cloud, recently told Fast Company. Major tech brands are investing heavily in new AI positions. Amazon is in for $228 million, Google has invested $130 million in new AI jobs, and Microsoft is in the mix with $75 million, according to research firm Paysa. 3. Tailor your…

A CMO confession: The 5 marketing lies I’ve told myself

…is half-solved. Rather than complaining, I spent some time reflecting on what it will take for our industry to get real. I realized that as a CMO of a marketing technology company, it starts with me. So, I’m coming clean and confessing where I’ve blurred fact with fiction. Here are the five…

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