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Master modern marketing technology leadership over 3 intense days

…explain How to Use Psychological Principles to Improve Your Customer Experience & Increase Conversions. Chris and Harper will explain how Heifer, a nonprofit that relies heavily on donations, is taking their optimization program to the next level by using psychological principles to influence donors…

Salesforce will acquire Salesforce.org for $300 million

…Salesforce, the company will also acquire nonprofit customers as part of the new vertical. This move may help Salesforce create the efficiencies their business needs, such as increasing revenue margins, which in turn could increase costs for nonprofits. Nonprofit organizations should consider the…


Related Content: Jennifer Videtta

Sahil Saini

Sahil is a software developer turned strategist for medtech, martech, e-commerce and nonprofit organizations. With over 10 years of experience working in software development and digital marketing, he leverages his experience and knowledge to build robust digital products, bringing a unique…

MarTech Today: Facebook Chat Bot & Google’s Crawl Error Report

…adexchanger.com Ad Tech Is the Worst Thing That Ever Happened to Advertising, adage.com Bridging the CMO-CIO Disconnect, www.cmswire.com How a major nonprofit used automation to lift results by 30%, myemma.com How marketing technology could transform healthcare, chiefmartec.com How One Man Did the…

Kevin Lee

…Kevin continues to invent new technology platforms for Didit and for clients. Kevin also co-founded We-Care.com generating over $8 million for nonprofits via cause-marketing. As a true Digital Marketing pioneer, Kevin gives back to the industry via 4 books, speaking engagements, and 780+ published…

Advertiser ID Consortium integrates with IAB Tech Lab’s DigiTrust ID

…members, and MediaMath joined DigiTrust in March, noting it is “an independent, neutral entity.” The IAB Tech Lab acquired now three-year-old nonprofit DigiTrust in April. Both initiatives are aimed at providing standardized device IDs for targeting digital ads to users across their separate…

Mobile-location data turns out-of-home billboards into ‘digital channel’

…Companies such as Placed (recently acquired by Snap) and GroundTruth (formerly xAd) and others have partnerships in this area. Not long ago, the nonprofit formed in 1933 to measure OOH advertising, called the Traffic Audit Bureau for Media Measurement, renamed itself Geopath and now uses mobile…

IAB Tech Lab launches aggregation service for ads.txt

…publisher. The new aggregation service follows another effort by the Tech Lab to simplify the ad tech environment, when it recently acquired the nonprofit industry consortium, DigiTrust. The organization, which was spun off several years ago from an IAB Tech Lab Working Group, provides a single…

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