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Related: Influencer

Engagement Labs scores top brands among offline and online influencers

…between online and offline,” because they are “different universes of people.” Brand strategies “Of the three brands that perform best with offline influencers,” he told me, “their performance online is fair to middling with regard to online influencers.” And the reverse is true for online brand…

Data fidelity matters, online and offline

to own your audience across all channels to drive business, you have to know the person, not the cookie. Cookies change, as do the rules around them and access to them. Instead of the cookie, you need to go for the person, which will then allow you to select only the customers you want to market to

Bizible Adds Offline Events To B2B Sales Attribution Platform

…lead conversion touch, then a conference event was the touch that led to this company converting to a demo. Bizible is able to line up all these touches — whether online or offline — and attribute appropriate revenue credit to each, giving B2B marketers and CMOs a complete view of how their efforts…

Yelp tests offline attribution using guest WiFi and email matching

…WiFi and email marketing services to local businesses. The company helps local businesses build lists and remarket to customers; it also has online-to-offline matching and attribution capabilities. Turnstyle was renamed Yelp WiFi and recently completed an offline attribution test with Canadian…

PlaceIQ and comScore partner for offline location visitation measurement

…more than $125 million. Google and Facebook are also charging ahead with offline analytics capabilities, including the ability to retarget store visitors online. Earlier this year, Google also extended offline measurement to YouTube ads. About The Author Greg Sterling Greg Sterling is a Contributing…

Vistar launches online storefront for complete DOOH deals

online. Here’s a sample Deals screen: Provenzano said it is typical in the DOOH world to only see online buying opportunities that have been previously discussed offline, such as by phone, and then setting the price and wrapping up the deal online. The reason there has often been an initial offline

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