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Olapic

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Vivoom turns user-generated content into user-created ads

…outperform conventional ads by 10 to 30 times, in terms of views and calls to action. CEO Katherine Hays told me that UGC platforms like Livefyre, Olapic or Social Native are focused on sorting through existing content on Facebook, Instagram and other environments. By contrast, she said, Vivoom…

Why Monotype bought UGC platform Olapic

…on Olapic is yet another way to “help companies express their brands in richer, dynamic ways, and help individuals express their passions and values.” He also pointed out that Monotype has been advising clients on managing their visual transition to HTML5 ads through the use of web fonts. Olapic

MarTech Today: Monotype buys Olapic, the Intent Lab opens & more

…technology, as reported on Marketing Land and other places across the web. From Marketing Land: Why type provider Monotype bought UGC platform Olapic Jul 29, 2016 by Barry Levine According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.…

Email marketer Bluecore adds advertising to its resume

…in Bluecore’s efforts to expand beyond its roots in email marketing. Last month, for instance, it announced a collaboration with UGC platform Olapic to incorporate user-created photos in marketing emails. Opinions expressed in this article are those of the guest author and not necessarily MarTech…

MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more

…Collaborative Editing, he WordPress.com Blog New AI and Robotics Capabilities Optimize Pega CRM to Improve Service and Sales Effectiveness, Pega Olapic Supports Launch of Instagram Ads in Stories With Its Innovative Content in Motion Video Solution, Market Wired SharpSpring and Enthusem Integrate…

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