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Omnichannel

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We’ve got omnichannel all wrong

…subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it really mean? No one really knew or knows. But of course, everyone threw the term around anyway. The way I saw it, omnichannel was a way to look at marketing…

From martech silos to an omnichannel stack

…going forward – regardless of channel Omnichannel Content Platforms, to support a single source of the truth for re-usable content that you can confidently and consistently syndicate across all your customer and prospect touchpoints Omnichannel Operations Hubs, to support internal collaboration…

How to compete in an omni-channel world

…creating an omni-channel customer experience is not the insurmountable mountain that some make it out to be. Read this eBook from Mautic to learn: The 5 capabilities today’s consumers expect to “just work.” The 4 critical questions you need to answer well in order to thrive in an omnichannel world.…

Reaching users wherever they are

…and distrust, leaving them to ditch your brand altogether. Getting started with omnichannel marketing Need a way to get started with your omnichannel strategy? Here’s how: Get your team on board. An omnichannel strategy cannot be built in a day, and it certainly cannot be built by one person.…

GK Software’s AI acquisition promises a true omnichannel experience

…expanded omnichannel capabilities present retailers the next level of consumer experience, increasing both loyalty and revenue,” Jaszczyk said. “Personalization based on AI was, up to now, a technology limited to one channel. Now, GK Software makes personalization truly omnichannel, both offline…

Bigcommerce Acquires Zing To Expand Omnichannel Retail Capabilities

Bigcommerce this week announced its acquisition of the mobile retail tech company Zing in a move that will expand the former’s omnichannel offerings for retailers. The acquisition combines Zing’s team and intellectual property with Bigcommerce’s e-commerce platform, and will expand Bigcommerce’s…

How the QVC/HSN merger illuminates the future of omnichannel shopping

…months that signal their desire to become omnichannel giants. For University of Florida retail/marketing teacher Steven Kirn, the former head of the Miller Center for retailing education at that school, the new QVC/HSN isn’t much of an omnichannel presence. “The consolidation is not surprising,”…

It’s time to get real about omnichannel marketing

…channels, that alone is not the be-all and end-all. Experiences matter more than the channel By no means should we downplay the importance of omnichannel, but it shouldn’t be viewed as the cure for all marketing woes. Experiences and solutions are what matter most to customers, so focusing only on…

Omnichannel on the line: 4 steps to enhance the customer experience

…That means these companies are not tracking customers across channels, nor do they have data integrated to support an omnichannel strategy. We may be dismissive of “omnichannel” as just another marketing buzzword. But customers make no such distinctions. More and more, they expect relevant, timely…

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

…they are fumbling omni-channel marketing efforts? For a multimillion-dollar retailer, that translates to hundreds of thousands of dollars left on the table. But for a billion-dollar retailer, it’s a hefty $100 million. That’s a huge number, clearly telling us that omni-channel marketing hasn’t been…

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