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Why we updated MarTech Today’s newsletter (and why we think you’ll love it)

…jump on, we’ll make sure we share it in this newsletter-only section. On the move – Big promotions, hires and deals in marketing technology. Email editors@martechtoday.com if you have a tip. And, yes, it’s a newsletter-only feature. And there’s more. We’ll use occasional sections to update you on

The MarTech Minute: A new partnership, new products and people on the move

…of the holiday selling season. Jumpshot releases campaign optimization solution Campaign Optimization unlocks important, previously hidden data on consumer behavior. The solution links this “walled garden” data to actual ad exposures. Martech movers Visto adds three new hires: Michelle Nathan…

Move over, phones. Cars are becoming the new mobile target for marketers.

…now moving into place to transform your other mobile device into a full marketing target: your car. The car-as-target effort is moving forward on many fronts, reflecting the fact that sending advertising to your vehicle is, as engineers like to say, “a non-trivial task.” Let’s start on the outside,…

Predictive data & ABM: How to move from account lists to account contacts

…(return on investment) on your predictive effort requires much more work. Once predictive intelligence has identified the right target accounts, B2B marketers must then engage the right decision-makers at those accounts. It’s essential to remember that while the company’s name may be on the check,…

SourceMedia moves into dynamic native ads

…interests, as indicated by SourceMedia’s own profiles on its subscribers, or from such outside data as what types of products visitors from specific companies are interested in. A click on the SourceMedia content leads to that article, surrounded on the page by that marketer’s ads. Since this native…

CMOs must dig deeper on attribution

…technological tool on the pile, let’s have a look at how you can come to grips with what you already have – and realize its full value. Moving beyond first- and last-click attribution First click attribution gives all credit to the first action the customer took, last-touch gives it all on the other…


Related Content: Cmo

Facebook Steps Into Fitness Tracking With Moves App Acquisition

…Oy, the Helsinki, Finland-based company behind Moves fitness app, announced the start-up in a blog post. The latest app to join the Facebook portfolio, Moves tracks user’s daily activity on iPhone and Android phones. According to the company, the Moves app has been downloaded more than 4 million…

Adbrain ups the ante on cross-device identity

…Davies noted that, with this “unsupervised learning,” the machine learning might focus on “bizarre data” for some situations, such as common pixel resolution, or the fact that several devices have moved from San Francisco to New York at the same time, or browsing patterns. As a result, he said,…

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