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Urban Airship adds predictive engagement, email & SMS

…marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS. A new Send-Time Optimization machine learning model determines the best day/time a user is most likely to engage…


Related Content: Sms

Why data onboarding matters more today than one week ago

…as the foundational first step, data onboarding is increasingly pivotal. A week later is a week too late For years now, brands have had options when it comes to working with third-party onboarding vendors to resolve customer identity. Typically, onboarders upload a brand’s customer data files in…

Identity is having its moment, but most martech isn’t ready

…DMPs’ matching methodologies, customer identities are tied to temporary cookies, not persistent identifiers. And because DMPs rely on secondary onboarding vendors, which process customer data files in batches (a method that typically takes days), marketers are left with static, degraded,…


Related Content: Identity Resolution

Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

…Hungerford said the platform can conduct ad campaigns on other social networks through the partners. Compared to other social platforms offering onboard ad management, he said, Hootsuite Ads’ differences include a more robust optimization, higher returns on investment and an easier-to-use interface,…

5 rules for writing effective onboarding emails

…one part of a total onboarding strategy You should always work with the mindset towards continuously improving and refining your onboarding experience — paying attention to both the sorts of onboarding email prompts I’ve reviewed here, as well as other aspects of onboarding strategy such as sign-up…

HubSpot adds on-board video capability with Vidyard integration

…or service people can utilize a webcam to record a video for a customer, or they can screen-record an online process, both of which employ the onboard Vidyard application. Using HubSpot functions, the video can be sent via a clickable thumbnail, a link or other messaging to a prospect or customer.…

Report: What is data onboarding, and why is it important to marketers?

Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its first report on data onboarding in the US, “The State of Consumer Data Onboarding:


Related Content: Acxiom

LiveRamp adds people-based search targeting to IdentityLink

…kinds of targeted marketing. LiveRamp is the data on-boarding and identity resolution service of data service Acxiom. But, CMO Jeff Smith told me, it hasn’t been used for search marketing, till now. The Honda dealer can go to LiveRamp and onboard their CRM data, and LiveRamp can add the email…

Blissfully wants to make cloud app management as carefree as its name

…much your company is spending on its subscriptions and related costs. Additionally, it provides an operational workflow to help onboard new applications, to onboard or remove an employee from an app, or to assist with compliance for the General Data Protection Regulation (GDPR), SOC 2 or ISO 27001.…

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